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What is the 10 10 5 Rule?

5 min read

According to nutrition experts, a simple guideline known as the 10 10 5 rule can help consumers quickly identify healthier food options by checking nutritional labels. This easy-to-remember framework simplifies the often-confusing process of interpreting the complex information printed on packaged goods.

Quick Summary

This article explains the 10 10 5 rule for nutritional labels, a straightforward guideline for analyzing packaged food. It covers how to use the 'per 100g' column to check for desirable amounts of sugar, fat, and fiber to make informed choices.

Key Points

  • Nutritional Benchmark: The 10 10 5 rule is a quick method for evaluating processed food health based on its nutritional label per 100g.

  • Sugar Guideline: Aim for foods with less than 10g of total sugar per 100g to reduce hidden sugar intake.

  • Fat Guideline: Choose products containing less than 10g of total fat per 100g for healthier choices.

  • Fiber Guideline: Look for foods that provide more than 5g of fiber per 100g to boost your dietary fiber intake.

  • Standardized Comparison: Using the 'per 100g' column allows for easy and accurate comparison between similar products, regardless of their serving sizes.

  • Complementary Check: For a more detailed assessment, use the rule alongside an examination of the ingredient list, especially noting where sugars are placed.

  • Context is Key: The nutritional rule is different from other '10 and 5' rules found in hospitality or other fields.

In This Article

Deciphering the Nutritional Panel with the 10 10 5 Rule

For many shoppers, navigating the nutritional information panel on processed foods can feel like a daunting task. The small print and long lists of numbers are often overwhelming, leading many to bypass this crucial information entirely. However, applying a simple benchmark like the 10 10 5 rule can transform how you shop and eat. This method provides a quick and effective way to assess the healthiness of a food product at a glance, focusing on three key metrics: total sugar, total fat, and dietary fiber.

The rule suggests that when you look at the 'per 100g' column on a food label, you should aim for products that meet the following criteria: less than 10g of sugar, less than 10g of total fat, and more than 5g of fiber. By standardizing the measurement to 100g, you can easily compare similar products, eliminating the confusion caused by varied serving sizes. This approach is particularly useful for highly processed snacks, cereals, and ready-made meals, where hidden sugars and fats are common.

The Three S's: Sugar, Saturated Fat, and Sodium

While the 10 10 5 rule primarily focuses on total sugar and fat, it's essential to understand the different components and why they matter. The rule serves as a practical shortcut, but a deeper understanding can lead to even healthier habits. For instance, the original rule is often applied to total fat, but keeping saturated fat low is also important. The guideline to choose items with less saturated fat is a core principle of good nutrition. Similarly, while not part of the standard 10 10 5, monitoring sodium intake is another key part of reading food labels effectively. The recommendation is to consume no more than 5g of salt (which contains sodium) per day.

To effectively use the rule, focus on the 'per 100g' column. This standardizes the data, so you aren't misled by unusually small or large serving sizes. A product might appear healthy because its sugar per serving is low, but the 'per 100g' figure reveals the true concentration. Always cross-reference the numbers against the three targets to make a fast, informed decision.

Applying the Rule to Different Food Groups

The 10 10 5 rule is most effectively applied to packaged and processed foods, which are often the main culprits for excess sugar and fat. Whole foods like fruits, vegetables, and lean proteins generally do not require this scrutiny. However, for items such as breakfast cereals, yogurts, bread, and snack bars, this method is invaluable. For example, some 'healthy' cereals can contain over 20g of sugar per 100g, while others contain significantly less. The rule helps you spot the difference instantly.

  • Cereals: Compare different brands and varieties. Look for options where fiber is high and sugar is low. A high-fiber cereal will often meet the >5g requirement easily.
  • Yogurts: Flavored yogurts can be surprisingly high in sugar. Stick to plain yogurt and add your own fresh fruit to control sugar content.
  • Snack Bars: Many energy or granola bars are essentially candy bars in disguise. The 10 10 5 rule will quickly reveal the high sugar and fat levels in many popular brands.
  • Sauces and Dressings: Pre-made sauces are another source of hidden sugar and salt. Check the labels and choose brands with lower sugar and sodium content.

Comparison of Processed Foods using the 10 10 5 Rule

Feature 'Healthy' Snack Bar (per 100g) 'Unhealthy' Snack Bar (per 100g)
Total Sugar 8g (Meets Rule: <10g) 25g (Fails Rule: >10g)
Total Fat 9g (Meets Rule: <10g) 18g (Fails Rule: >10g)
Dietary Fiber 6g (Meets Rule: >5g) 2g (Fails Rule: <5g)

This table illustrates how the rule provides a clear-cut way to judge products. The 'Healthy' bar fits all criteria, indicating a better choice. The 'Unhealthy' bar, despite potentially appealing packaging, fails all three metrics, suggesting it should be avoided if you are trying to make healthier decisions.

Distinguishing from Other Rules

It is important to clarify that the 10 10 5 rule for nutrition is distinct from similarly named rules in other contexts. For instance, in customer service and hospitality, a '10 and 5 rule' refers to engaging with guests: make eye contact and smile within 10 feet, and offer a verbal greeting within 5 feet. In finance, budgeting rules often take the form of percentages, such as the 10-10-10-70 principle, which allocates income to different categories. These are completely unrelated to food labeling and should not be confused.

Putting the Rule into Practice

For consistent results, make it a habit to glance at the nutritional information before placing a new item in your shopping cart. Start with one product category at a time to avoid feeling overwhelmed. You can also prioritize one metric, such as keeping sugar below the 10g mark, before tackling the others. Consistency is key, and over time, applying the 10 10 5 rule will become a natural part of your grocery routine. The simplicity of the rule is its greatest strength, making it accessible even for those with minimal nutritional knowledge. For further guidance on healthy eating, including advice on understanding ingredient lists, visit the British Nutrition Foundation website.

Conclusion

The 10 10 5 rule is a practical and powerful tool for making smarter food choices in a marketplace filled with processed goods. By focusing on sugar, fat, and fiber content per 100g, it provides a simple, universal yardstick for comparing products. Adopting this straightforward guideline can help you take control of your diet, reduce your intake of unhealthy ingredients, and move towards a healthier lifestyle without needing to be a nutrition expert. Integrating this small habit into your shopping routine can lead to significant long-term health benefits.

A Quick Note on Ingredient Lists

Complementing the 10 10 5 rule with a quick check of the ingredient list can provide even more insight. Ingredients are listed in order of quantity, from largest to smallest. If sugar, or a variation of it, appears near the top of the list, it's a strong indicator that the product contains a significant amount, even if the 'per 100g' number is just under the 10g threshold. Likewise, recognize other names for sugar, such as glucose syrup, high-fructose corn syrup, and maltodextrin. Combining both methods ensures a comprehensive assessment of the product's nutritional value.

Frequently Asked Questions

The 10 10 5 rule is a nutritional guideline that suggests you choose foods with less than 10g of sugar, less than 10g of fat, and more than 5g of fiber per 100g of the product.

The 'per 100g' column standardizes the nutritional information, allowing for a fair comparison between different products, as opposed to inconsistent 'per serving' sizes which can be misleading.

This rule is most helpful for evaluating packaged and processed foods, where high levels of sugar, fat, and low fiber are common. Whole foods like fresh produce generally do not need this level of scrutiny.

In addition to checking the total sugar content per 100g using the 10 10 5 rule, you can check the ingredient list. Ingredients are listed by weight, so if sugar or other syrup-based ingredients are near the top, the product is high in sugar.

The nutrition rule is about food labels. In contrast, the hospitality '10 and 5 rule' is an interpersonal communication guideline where staff make eye contact at 10 feet and offer a verbal greeting at 5 feet.

The rule is a guide, not a strict law. If a product slightly exceeds one metric but is exceptional in another (e.g., high in fiber but a little over on sugar), it may still be a reasonable choice. Use your best judgment and prioritize the most important factors for your health goals.

Yes, using the 10 10 5 rule can aid in weight loss by helping you select healthier, less processed foods. By choosing items lower in fat and sugar and higher in fiber, you are more likely to consume fewer calories and feel fuller for longer.

For sugar, look for words ending in '-ose' like fructose and dextrose, as well as corn syrup, rice malt, and honey. For fat, look for terms like 'vegetable oil' or 'hydrogenated fats' which can indicate lower nutritional value.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.