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What is the 75 rule diet? Understanding the 75 Hard Challenge

3 min read

The hashtag #75HardChallenge has amassed over a billion views on TikTok, attracting millions of people to a regimen known for its extreme requirements and dramatic transformations. The '75 rule diet' is the nutrition component of this popular, all-or-nothing mental and physical test, created by entrepreneur Andy Frisella in 2019.

Quick Summary

The '75 rule diet' refers to the strict nutrition plan within the 75 Hard program, demanding 75 consecutive days of zero cheat meals and no alcohol. This challenge is not a specific diet but a rigid mental toughness regimen with dietary, exercise, and hydration requirements.

Key Points

  • The '75 rule diet' is not a standalone diet, but the nutrition component of the 75 Hard Challenge, a rigorous 75-day mental toughness program.

  • The dietary rules are extremely strict, prohibiting alcohol and 'cheat meals' for 75 consecutive days.

  • 75 Hard lacks scientific backing and was not created by a health professional, raising concerns about its safety and efficacy.

  • Potential risks include burnout, injury, and disordered eating, due to the program's lack of rest days and rigid, all-or-nothing mentality.

  • Sustainable, long-term healthy habits can be built more effectively through a balanced and flexible approach, as demonstrated by alternatives like the 75 Soft Challenge.

  • Consulting a healthcare professional is recommended before starting an intense program like 75 Hard to ensure it is safe for your individual health.

In This Article

The Origins of the 75 Hard Challenge

The viral phenomenon known as the 75 Hard Challenge is often mistakenly referred to as the “75 rule diet.” The diet is just one of several strict, non-negotiable rules of the 75-day program. Created by entrepreneur and podcaster Andy Frisella, 75 Hard was designed as a "mental toughness" program to build discipline, confidence, and grit over 75 days. Failure to complete any task on any day requires restarting the entire challenge.

Understanding the '75 Rule Diet' Within the Program

The dietary aspect of 75 Hard is strict, requiring participants to follow a chosen diet plan with no deviations, cheat meals, or alcohol for 75 consecutive days. Participants must also drink one gallon of water daily. The remaining rules involve physical activity, reading, and progress photos.

Weighing the Risks and Rewards of 75 Hard

While the program promises transformation, health experts note potential risks.

Potential Benefits

  • Increased Discipline: The rigorous structure can help build mental fortitude and consistency.
  • Kickstarts Healthy Habits: It may encourage habits like exercise and proper hydration.
  • Improved Self-Esteem: Completing the challenge can provide a sense of accomplishment.

Significant Risks and Concerns

  • High Risk of Burnout: Two daily workouts and a rigid diet may be unsustainable and lead to burnout.
  • All-or-Nothing Mentality: Zero tolerance for failure can be psychologically damaging.
  • Potential for Disordered Eating: Experts warn strict diets can trigger unhealthy food obsessions.
  • No Scientific Backing: The program wasn't designed by health professionals, and some rules, like the water intake, may be unsafe.
  • Injury Risk: Lack of rest days increases the risk of overtraining and injury.

75 Hard vs. 75 Soft: A Comparison of Approaches

The 75 Soft Challenge is a less strict alternative. Here’s how they compare:

Aspect 75 Hard Challenge 75 Soft Challenge (Alternative)
Dietary Rules No cheat meals, no alcohol. Eat well, with alcohol only on social occasions.
Exercise Two 45-minute workouts daily, one must be outdoors. One 45-minute workout daily, with one day of active recovery per week.
Water Intake Drink one gallon (approx. 3.7 liters) daily. Drink three liters of water daily.
Reading Read 10 pages of a non-fiction book daily. Read 10 pages of any book (fiction or non-fiction) daily.
Failure Rule Must start over from day one if any rule is missed. No "punishment" for missing a day; simply hold yourself accountable.

Embracing a Sustainable and Healthier Approach

Health professionals often recommend sustainable habits over extreme challenges. This involves making small, manageable changes. Instead of intense daily workouts, aim for consistent moderate exercise with rest days. A balanced diet focusing on whole foods is generally more effective long-term.

Key aspects of a sustainable approach include:

  • Prioritizing whole foods.
  • Listening to your body and resting when needed.
  • Drinking enough water for individual needs.
  • Focusing on balanced nutrition.
  • Finding joy in movement.

Conclusion: Making an Informed Choice

The "75 rule diet," as part of 75 Hard, is a highly disciplined and restrictive regimen. While it may offer short-term gains, its all-or-nothing nature, lack of flexibility, and absence of scientific validation present potential risks. Alternatives like 75 Soft or a gradual approach may be safer and more sustainable. Consulting a healthcare professional is crucial before starting any intense program. Sustainable success often comes from consistent progress rather than an extreme approach.

Additional resources for healthy, sustainable eating

Frequently Asked Questions

The rules are: follow a diet with no cheat meals or alcohol, drink a gallon of water daily, complete two 45-minute workouts (one outdoors), read 10 pages of a non-fiction book, and take a daily progress photo. If any task is missed, you must start over from day one.

The challenge was created in 2019 by Andy Frisella, an entrepreneur and podcaster, who marketed it as a 'transformational mental toughness program'.

The diet's safety is debated among experts due to its extreme restrictiveness and lack of scientific backing. For individuals with a history of disordered eating or certain health conditions, it may pose significant risks.

The 75 Soft Challenge is a more flexible and sustainable alternative to 75 Hard. It typically involves eating well, exercising for 45 minutes daily (with one rest day), drinking 3 liters of water, and reading 10 pages of any book, without the rigid restart rule.

Experts cite the extreme demands, all-or-nothing mindset, and lack of built-in rest days as reasons why the program is not realistic for most people to maintain long-term.

You can lose weight on 75 Hard due to the rigorous exercise and strict diet. However, many people regain the weight after the challenge ends because the habits are not sustainable.

Many health professionals do not recommend the 75 Hard Challenge due to its extreme nature, potential for harm, and lack of medical or scientific basis.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.