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What is the healthiest store-bought protein shake?

4 min read

According to a 2025 review by Health magazine, many top protein shakes offer 16-30 grams of protein per serving, but their ingredients and nutritional profiles vary dramatically. The answer to what is the healthiest store-bought protein shake depends on your personal dietary needs and health goals, requiring a deeper look past the protein count alone.

Quick Summary

The healthiest protein shake varies based on individual needs, focusing on low added sugar, high-quality protein, and minimal additives. We compare leading options, highlighting brands like OWYN and Fairlife, to guide your choice. Key factors include protein source, ingredients, and third-party testing.

Key Points

  • Check for Low Added Sugar: Prioritize shakes with minimal or zero added sugar to avoid empty calories and blood sugar spikes. Use 7g as a max guideline.

  • Analyze the Protein Source: Choose a protein type (whey or plant-based like pea/rice) that fits your dietary needs and goals, such as lactose intolerance or veganism.

  • Look for Simple Ingredients: Opt for products with shorter ingredient lists and avoid shakes containing artificial sweeteners, fillers, or gums.

  • Prioritize Third-Party Certifications: Seek out certifications from bodies like NSF or Informed Choice to ensure the product has been tested for safety and ingredient accuracy.

  • Align with Your Goals: The 'healthiest' choice depends on your objective—weight loss, muscle gain, or plant-based—so select a shake that matches your specific nutritional requirements.

  • Know the Best Brands: Brands like OWYN (plant-based), Fairlife Core Power (dairy), Koia (plant-based), and Iconic (dairy, zero added sugar) consistently rank high for their nutritional value.

In This Article

Understanding What Makes a Protein Shake 'Healthy'

Choosing the healthiest option from a sea of store-bought protein shakes goes beyond simply looking at the protein content. A truly healthy shake balances macronutrients, uses high-quality ingredients, and avoids unnecessary additives that can undermine your health goals. By evaluating a shake based on its protein source, sugar content, and overall ingredient quality, you can make a more informed decision.

Protein Source: Whey vs. Plant-Based

The type of protein used is a foundational aspect of any shake's quality. Each source has unique benefits and considerations for different dietary needs.

  • Whey Protein: Derived from milk, whey is a fast-digesting, complete protein source containing all nine essential amino acids. It's excellent for post-workout recovery. Brands like Fairlife Core Power use ultra-filtered milk to create lactose-free options, though they may still contain dairy.
  • Plant-Based Protein: Typically made from a blend of sources like pea, brown rice, and chia seeds, plant-based shakes are ideal for vegans or those with dairy sensitivities. Combining multiple plant proteins often ensures a complete amino acid profile, as in OWYN's shakes. These options can also be higher in fiber.

Sugar Content and Sweeteners

Many pre-made shakes are loaded with added sugars to improve taste, which can counteract health benefits. Look for options with minimal to zero added sugar. Be mindful of both artificial and natural sweeteners, as some can cause digestive issues. Natural sweeteners like monk fruit and stevia are often preferred, but many brands use artificial ones like sucralose and acesulfame-K. A good rule of thumb, according to Brigham and Women's Hospital, is to choose shakes with less than 7 grams of added sugar.

Clean and Minimal Ingredients

To ensure you're consuming a clean product, scrutinize the ingredient list. The fewer, the better. Avoid shakes with long lists of chemical-sounding ingredients, fillers, or thickeners like carrageenan, which some studies suggest can cause inflammation. Simple, recognizable ingredients indicate a higher quality product.

Third-Party Certifications

Since dietary supplements are not strictly regulated by the FDA, relying on third-party certifications is crucial for safety and accuracy. Look for seals from organizations like NSF Certified for Sport or Informed Choice, which verify that the product's contents match the label and are free of banned substances.

Comparison of Popular Store-Bought Protein Shakes

To help you compare, here is a breakdown of some of the most popular and highly-regarded brands, highlighting their key nutritional facts.

Feature OWYN Plant-Based Fairlife Core Power (Original) Orgain Organic Nutrition Iconic Protein Drinks
Protein Source Pea, Pumpkin Seed, Flax Oil Ultra-Filtered Milk Grass-fed Milk Protein or Plant Blend Milk Protein Isolate
Protein Per Serving 20g 26g 16g (varies by line) 20g
Added Sugar 4g 0g (contains natural sugar) Up to 10g (plant version) 0g
Calories 180 170 240 (plant version) 140
Key Benefit Allergen-free, added greens Lactose-free, creamy taste Organic, vitamin-fortified Low-calorie, zero added sugar
Sweeteners Cane sugar, monk fruit Stevia, monk fruit, sucralose Organic cane sugar, rice dextrin Monk fruit, stevia
Certifications Vegan, Gluten-Free Gluten-Free, Lactose-Free USDA Organic, Vegan options Gluten-Free, Lactose-Free

Making the 'Healthiest' Choice for Your Goals

The 'healthiest' choice is a personal one. Your ideal shake depends on whether you prioritize protein content, want to avoid certain ingredients, or have specific dietary needs. For example:

For Weight Management

If you are using a protein shake for weight loss, consider options with low calories, minimal added sugar, and high fiber to promote satiety. An Iconic Protein Drink with zero added sugar and 140 calories is a strong contender, as is the plant-based Koia shake, which offers high fiber.

For Muscle Building

Athletes or those focused on muscle gain often need a higher protein intake. Options like Fairlife Core Power Elite (42g protein) or MuscleMeds Carnivor (40g) offer a significant protein boost, though they may contain artificial ingredients. Choosing a quality whey isolate from a third-party tested brand can be a cleaner option, though often comes in powder form.

For Plant-Based Diets

OWYN is a standout plant-based choice, offering 20g of protein without major allergens and with low added sugar. Ripple is another good alternative with pea protein, though it has slightly more added sugar.

Conclusion: Read Labels and Know Your Body

Ultimately, the healthiest store-bought protein shake is the one that best aligns with your personal dietary goals, restrictions, and taste preferences. Before purchasing, take the time to read the nutritional label, paying close attention to the source of protein, grams of added sugar, and the presence of artificial ingredients. If you have any serious dietary concerns or health conditions, consulting with a doctor or registered dietitian is always recommended. Always aim for a product with a clean ingredient profile and, when possible, one that is third-party certified. By doing your homework, you can confidently choose a shake that fuels your body effectively and healthily. For further information on protein sources and nutrition, Harvard's T.H. Chan School of Public Health offers an excellent overview on their Nutrition Source website.

Frequently Asked Questions

Brands like Iconic Protein Drinks and Fairlife Core Power (Original) are known for having zero added sugar, using natural and artificial sweeteners instead. For plant-based, OWYN is a strong contender with only 4g of added sugar.

Not necessarily. Plant-based shakes are a great option for vegans and those with dairy sensitivities, offering benefits like higher fiber. However, high-quality whey protein isolate from grass-fed cows can also be a very clean and complete protein source.

For weight loss, look for shakes that are low in calories and high in fiber and protein to promote fullness. Options like Huel Black (as a meal replacement) or low-calorie dairy and plant-based shakes with minimal added sugar are good choices.

Third-party testing is crucial because protein supplements are not strictly regulated by the FDA. Certifications from bodies like NSF International or Informed Choice ensure that the product contains what the label claims and is free from harmful contaminants or banned substances.

For sensitive stomachs, plant-based shakes like OWYN or Koia are excellent options. Fairlife Core Power is also a great choice for those with lactose intolerance, as it uses ultra-filtered, lactose-free milk.

Not always. While adequate protein is important, especially for muscle gain, a shake with a very high protein count might compromise on other factors like ingredients or sugar content. Balance is key, and the healthiest shake matches your specific needs, not just a high protein number.

Read the ingredient list for simple, recognizable items. Search for shakes that use natural sweeteners like monk fruit or stevia instead of artificial ones like sucralose and acesulfame-K. A short ingredient list is often a good sign of minimal processing.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.