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What is the new skinny drink in Japan?

4 min read

In a country renowned for its dietary innovations, a new beverage trend is capturing attention: the 'skinny drink.' This functional carbonated soda, called In Tansan, transforms into a jelly-like substance in the stomach, creating a feeling of fullness to aid in weight management.

Quick Summary

Morinaga's In Tansan is a unique carbonated drink that turns into jelly inside the stomach, promoting satiety and managing hunger. It's a low-calorie functional beverage aimed at curbing cravings and supporting weight management.

Key Points

  • In Tansan's Unique Mechanism: This new carbonated beverage from Morinaga turns into a jelly inside the stomach, promoting a feeling of fullness to curb hunger.

  • Satiety Support: By creating a physical barrier in the stomach, In Tansan helps reduce cravings and manage calorie intake for 2-3 hours after consumption.

  • Holistic Ingredients: The drink often contains calming GABA and is available in low-calorie versions, addressing both physical and psychological aspects of hunger management.

  • Other Popular Options: The Japanese market includes other health-focused drinks like metabolism-boosting Matcha, nutrient-dense Aojiru, and probiotic-rich Amazake.

  • Expert Skepticism: Dieticians warn that In Tansan is not a magic weight-loss solution like prescription drugs and should be used as a supplement to a balanced diet, not a replacement.

  • Sustainability is Key: For lasting results, functional drinks should complement a holistic approach to wellness, including a healthy diet, exercise, and proper hydration.

In This Article

Understanding In Tansan: Japan's Revolutionary 'Skinny Drink'

Japan has long been at the forefront of food and beverage innovation, particularly in the health and wellness space. The latest product making waves is In Tansan, a functional carbonated drink from the company Morinaga, which uses a unique mechanism to curb hunger. This beverage is designed to transform from a liquid into a gelatinous substance upon mixing with stomach acids, expanding to create a feeling of fullness. This process is aimed at helping consumers manage their hunger, reduce snacking between meals, and potentially decrease their overall calorie intake.

The Science Behind the Jelly

The gel-forming properties of In Tansan are achieved through proprietary thickeners and additives. While the exact formulation remains a trade secret, experts suggest these are common vegetarian food additives known for their gelling effects. When consumed, these ingredients react with the stomach's acidic environment, causing the liquid to solidify. This expanded, solid mass then occupies more space in the stomach, triggering satiety signals to the brain.

In addition to the gelling agents, In Tansan includes other potentially beneficial ingredients. The drink is available in low- or zero-calorie versions, using sweeteners like stevia. Some formulations also contain GABA (gamma-aminobutyric acid), a compound known for its calming and stress-reducing properties. This holistic approach addresses not only the physical sensation of hunger but also the psychological triggers that can lead to mindless snacking.

Beyond In Tansan: Other Japanese Health Drink Trends

While In Tansan is the newest buzzworthy item, Japan's market is rich with other health-conscious beverages. Consumers have long embraced a wide variety of drinks that support well-being.

  • Matcha: Finely ground green tea leaves packed with antioxidants called catechins, particularly EGCG. It's known for boosting metabolism and providing sustained energy.
  • Aojiru (Green Juice): A traditional green drink made from kale or young barley grass. It’s a nutrient-dense tonic, high in fiber, vitamins, and minerals.
  • Mugicha (Barley Tea): A caffeine-free, roasted grain tea commonly consumed cold in the summer. It aids in hydration and has traditionally been used to support digestion.
  • Kurozu (Black Vinegar): A traditional wellness tonic made from fermented brown rice. It is rich in amino acids and acetic acids and often diluted with water for consumption.
  • Yakult: A fermented probiotic milk drink containing a unique strain of Lacticaseibacillus paracasei Shirota, designed to promote gut health.
  • Amazake: A sweet, fermented rice drink, rich in enzymes and probiotics that support gut health.

A Comparison of Japanese 'Skinny' Drinks

Feature In Tansan Matcha Aojiru (Green Juice)
Mechanism Forms a jelly in the stomach for satiety. Catechins boost metabolism and fat oxidation. Fiber promotes fullness and improves digestion.
Primary Benefit Hunger suppression for short-term calorie control. Metabolic boost, antioxidant support, sustained energy. Nutrient intake, digestive health, potential detoxification.
Key Ingredients Proprietary gelling agents, sweeteners (stevia), GABA. Ground green tea leaves (Camellia sinensis). Kale, young barley grass, other vegetables.
Flavor Profile Lemon and grapefruit (light and refreshing). Earthy, slightly bitter, and umami-rich. Grassy and bitter, often mixed with other ingredients to improve taste.
Availability Primarily online and in bulk, highly popular and often sells out. Widespread availability in tea shops, supermarkets, and cafes. Available as powder sachets in drugstores and supermarkets.
Cost Mid-range, comparable to other functional beverages. Varies by grade (ceremonial vs. culinary), generally higher for quality. Low-cost, especially in powdered form.

The Hype vs. The Science: Expert Opinions

The viral popularity of In Tansan has drawn scrutiny from health professionals. While the drink is likely safe for consumption, dieticians remain skeptical about its long-term efficacy as a weight-loss tool. Critics point out that relying on a beverage for appetite suppression may lead to missing out on essential nutrients found in a balanced diet. The thickeners may give a temporary sensation of fullness, but this effect is unlikely to be as potent as that of prescription weight-loss drugs.

For sustainable weight management, experts consistently emphasize the importance of a holistic approach that includes a balanced diet, regular physical activity, and healthy lifestyle habits. Functional drinks like In Tansan and traditional teas can be a complementary part of this strategy, but they are not a magic solution.

How to Incorporate Healthy Japanese Drinks into Your Routine

For those interested in exploring the world of Japanese health beverages, here are a few tips:

  1. Start with the basics: If you're new to the category, try a simple mug of sencha (Japanese green tea) or mugicha. These are widely available and offer a gentle introduction to the flavors.
  2. Experiment with matcha: Try incorporating matcha powder into your morning routine. You can mix it with water for a traditional preparation or add it to a smoothie or latte for a creamier texture.
  3. Use functional beverages strategically: If using In Tansan, consider it a tool for managing specific hunger cravings, not as a complete meal replacement. Sip it in the afternoon to avoid snacking.
  4. Embrace fermentation: Explore probiotic-rich drinks like Amazake or Yakult to support your gut health.
  5. Don't forget hydration: Remember that staying well-hydrated with plain water is the foundation of any healthy routine.

For a deeper dive into traditional Japanese wellness drinks, check out the resources from Bokksu.

Conclusion

Japan's latest 'skinny drink,' In Tansan, represents the nation's constant drive for innovation in health foods. By leveraging a unique gel-forming technology, it provides a novel way to manage hunger. While intriguing, it is one of many health-focused beverages in the Japanese market. From metabolism-boosting matcha to digestion-aiding Aojiru, the country offers a wide array of functional drinks rooted in wellness traditions. As with any weight management product, it is best viewed as a supplement to a healthy lifestyle rather than a quick fix. Understanding the science, incorporating it mindfully, and maintaining a balanced diet are key to achieving sustainable results.

Frequently Asked Questions

In Tansan is a functional carbonated drink produced by the Japanese company Morinaga. It is specifically formulated to turn into a jelly-like substance in the stomach, which helps to suppress appetite by creating a feeling of fullness.

The drink contains thickeners that react with stomach acid, causing the liquid to form a jelly. This gel-like mass takes up more space in the stomach, sending signals to the brain that you are full and thus helping to curb hunger cravings.

While In Tansan can help with short-term hunger management, experts caution that it is not a standalone weight-loss solution. For sustainable results, it must be combined with a balanced diet, regular exercise, and healthy lifestyle choices.

In Tansan is typically available in refreshing citrus flavors, such as lemon and grapefruit. The grapefruit version is often zero-calorie, while the lemon variant is low-calorie.

Some dieticians have raised concerns that the thickeners and additives could potentially cause mild digestive issues like bloating, cramps, or gas, especially if consumed in large quantities. Individuals with sensitive digestion should be cautious.

No, In Tansan is not a natural alternative to prescription medications like Ozempic. Its effect is based on creating a physical sense of fullness, which is very different from the hormonal mechanisms used by drugs like semaglutide.

Besides In Tansan, popular Japanese wellness drinks include Matcha (metabolism booster), Aojiru (green juice), Mugicha (barley tea), and probiotic-rich Amazake and Yakult.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.