The Power of Xylitol
PUR gum's key sweetener is xylitol, a sugar alcohol that is naturally found in the fibers of many fruits and vegetables. It is also produced in small amounts by the human body during metabolism. For commercial purposes, xylitol is most commonly derived from corn cobs or sustainably sourced birch and maple trees. Xylitol is a white, crystalline powder that is similar in sweetness to table sugar but with 40% fewer calories. However, unlike sugar, it does not raise blood sugar or insulin levels, making it safe for diabetics.
The Oral Health Advantage
One of the most significant benefits of xylitol is its positive impact on dental health. The bacteria in the mouth that cause cavities cannot break down or feed on xylitol. Regular use of xylitol-sweetened products like PUR gum can help reduce the amount of decay-causing bacteria in the mouth, inhibit plaque buildup, and stimulate saliva production. The increase in saliva helps wash away bacteria and neutralize the acid that can damage tooth enamel. Many dentists recommend products containing xylitol for these reasons.
Why PUR Gum Avoids Aspartame
PUR gum was founded on the principle of providing a high-quality product without artificial sweeteners, particularly aspartame. Aspartame is a synthetic sweetener that has been linked to various health concerns, which is why the company made the deliberate decision to offer a completely aspartame-free product. This commitment to simple, natural ingredients caters to a growing number of health-conscious consumers and those with sensitivities to artificial additives.
What are the main ingredients in PUR gum?
- Sweetener: 100% Xylitol.
- Gum Base: The gum base is made with an antioxidant (tocopherols), ensuring a stable texture.
- Thickener: Gum Arabic is used as a thickener to provide the desired consistency.
- Flavors: All flavors in PUR gum are natural, derived from essential oils and natural powders.
- Humectant: Glycerol is used to keep the gum moist.
- Glazing Agent: Carnauba wax gives the gum a shiny finish.
Xylitol vs. Aspartame Gum
| Feature | PUR Gum (Sweetened with Xylitol) | Standard Sugar-Free Gum (Often with Aspartame) |
|---|---|---|
| Sweetener | Naturally derived sugar alcohol (xylitol) | Artificial sweetener (aspartame) and other chemical additives |
| Impact on Dental Health | Promotes oral health by inhibiting decay-causing bacteria and plaque formation | Does not offer the same oral health benefits; often relies on artificial flavors |
| Caloric Content | Approx. 40% fewer calories than sugar | Calorie-free, but relies on artificial ingredients |
| Blood Sugar Impact | Low glycemic index, does not spike blood sugar levels | Negligible impact on blood sugar, but is not metabolized naturally |
| Dietary Suitability | Keto-friendly, diabetic-friendly, vegan | May contain animal products or other allergens; not always suitable for specific diets |
| Source | Sustainably sourced from birch and maple trees | Chemically synthesized from non-natural compounds |
Additional PUR Gum Information
PUR gum is not only sweetened with xylitol but also boasts a range of other health-conscious features:
- Allergen-Free: Produced in a nut- and peanut-free facility in Switzerland, it is also free from gluten, soy, and dairy.
- Vegan and Non-GMO: All products are certified vegan and made with non-GMO ingredients.
- Keto and Diabetic Friendly: Its reliance on xylitol makes it suitable for individuals following ketogenic or diabetic diets.
- Ethical Sourcing: The xylitol is sustainably sourced, demonstrating a commitment to responsible production.
Conclusion
In conclusion, the 'sugar' in PUR gum is not sugar at all, but rather xylitol, a natural, plant-derived sugar alcohol. This deliberate choice by The PUR Company provides a healthier alternative to traditional chewing gums, which are often packed with artificial sweeteners and unnecessary chemicals. The benefits extend beyond simply being sugar-free, offering advantages for dental hygiene, blood sugar management, and catering to various dietary restrictions like keto and veganism. This positions PUR gum as a clean and conscious choice for those seeking a sweet treat without the unwanted health compromises.
The PUR Company offers further information on their mission and products.
