Simply Gum's Dual Sweetener Approach
Simply Gum is known for its commitment to using transparent, natural ingredients, and its sweetener choice is no exception. The company does not use synthetic, artificial sweeteners like aspartame, which is a key differentiator from most mass-produced chewing gums. Instead, it has two distinct product lines, each with a different natural sweetener to cater to different consumer needs.
Simply Gum Classic: Sweetened with Organic Raw Cane Sugar
For those who don't mind a little sugar and appreciate a more traditional sweetness, Simply Gum's Classic line uses organic raw cane sugar. The amount is quite minimal, with each piece containing approximately 1 gram of sugar. This gives the gum a subtle, balanced sweetness derived from a simple, unrefined source. The use of organic cane sugar aligns with the brand's overall philosophy of avoiding artificial additives and keeping ingredients as clean as possible.
Simply Gum Sugar-Free: A Plant-Based Xylitol Solution
Recognizing that many customers want to avoid sugar for health or dietary reasons, Simply Gum developed a separate Sugar-Free collection. These products are sweetened with plant-based xylitol, a naturally occurring sugar alcohol found in many fruits and vegetables. The company chose xylitol because its flavor profile closely matches that of cane sugar and it offers several oral health benefits.
The Benefits of Simply Gum's Natural Sweeteners
The choice to use organic cane sugar and xylitol, while avoiding artificial alternatives, offers several distinct advantages for consumers.
- Avoiding Artificial Chemicals: Many people prefer to avoid artificial sweeteners like aspartame and saccharin due to personal health concerns. Simply Gum's ingredient list provides a clean, worry-free option.
- Dental Health: Xylitol is non-fermentable by oral bacteria, which means it doesn't contribute to tooth decay and can even help combat cavity-causing bacteria. Chewing xylitol gum also increases saliva flow, helping to neutralize plaque acids and promote the remineralization of tooth enamel.
- Low Glycemic Index: The xylitol in the Sugar-Free gum has a low glycemic index, meaning it has a minimal impact on blood sugar levels. This makes the sugar-free option suitable for many individuals managing blood sugar, such as diabetics.
- Plant-Based and Conscious: Both organic cane sugar and plant-based xylitol come from natural, non-synthetic sources. This appeals to consumers who prioritize a more natural and environmentally conscious product.
Simply Gum's Sweeteners at a Glance: A Comparison Table
| Feature | Classic Simply Gum | Sugar-Free Simply Gum |
|---|---|---|
| Sweetener | Organic Raw Cane Sugar | Plant-based Xylitol |
| Sugar Content | Approx. 1g per piece | 0g per piece |
| Dental Benefits | No specific dental health benefits; better than refined sugar | Actively reduces cavity-causing bacteria |
| Glycemic Index | Higher, from cane sugar | Low glycemic index |
| Primary Audience | Consumers wanting a natural, classic gum experience | Individuals avoiding sugar, such as diabetics or those concerned with dental health |
| Dog Safety | Safe for dogs | Highly toxic to dogs; keep out of reach |
The Rest of the Ingredients: Clean and Natural
Beyond the sweeteners, the simplicity of Simply Gum's recipe is what truly sets it apart. The main component is a natural chicle base, a tree sap sourced from Central America. This is in stark contrast to the synthetic plastic bases (like polyvinyl acetate) found in most conventional gums. Other ingredients include natural flavors from essential oils, organic vegetable glycerin, and organic rice flour, rounding out a truly clean ingredient list. The company's commitment to transparency means customers know exactly what they are chewing.
Important Consideration: Xylitol and Pets
While xylitol is a safe and beneficial sweetener for humans, pet owners must be extremely cautious. Xylitol is highly toxic to dogs, even in small amounts, and can cause a rapid and dangerous drop in blood sugar. It is crucial to store any sugar-free Simply Gum out of your pet's reach. Always check the label if you are a pet owner to ensure you are not using a product containing xylitol near your canine companion.
The Evolution of Gum
Before the rise of synthetic gum bases and artificial sweeteners, gum was made from natural chicle, much like Simply Gum's recipe. The industry shifted to cheaper, longer-lasting, and more consistently flavored plastic-based gums. However, the movement toward cleaner ingredients and sustainability has driven a resurgence in natural alternatives. Simply Gum's popularity demonstrates that consumers are increasingly looking for transparent, plant-based products, even if that means a softer chew and a less intense, but still satisfying, flavor. This shift represents a return to a more traditional, straightforward approach to a classic confectionary. For a broader overview of the risks associated with synthetic gum ingredients, examine studies on common additives.
Conclusion
Ultimately, the sweetener in Simply Gum depends entirely on the product line. The Classic flavors are sweetened with organic raw cane sugar for a subtle, natural taste, while the Sugar-Free options utilize plant-based xylitol, which offers significant dental health advantages. By using these natural sweeteners and a traditional chicle base, Simply Gum provides a healthier, cleaner, and more transparent alternative to conventional chewing gum, catering to a wide range of dietary preferences and health concerns.
