The Different Sweeteners in Bloom
Bloom Nutrition's strategy for achieving low-sugar, great-tasting supplements involves a variety of sweeteners, both natural and artificial. The choice of sweetener is tailored to each product's specific formula, flavor profile, and nutritional goals. For consumers seeking clarity, checking the ingredient list of the specific Bloom product is the most reliable method, as the company does not use a one-size-fits-all approach. This article provides a comprehensive breakdown of the sweeteners used across Bloom's most popular products.
The Sweetener in Bloom Greens & Superfoods: Stevia Leaf Extract
One of Bloom's most recognizable products, the Greens & Superfoods powder, is sweetened with Stevia leaf extract.
- A Natural, Non-Caloric Choice: Stevia is a natural sweetener derived from the Stevia rebaudiana plant. It is non-caloric and does not raise blood sugar levels, making it a popular choice for those looking to avoid sugar.
- Flavor Profile: While many enjoy the sweet taste, some users report a slightly bitter aftertaste, especially in higher concentrations. The Greens powder contains a precise amount of Stevia to enhance the flavors and mask the earthy taste of the greens blend.
- User Experience: Reviews regarding the taste of Bloom Greens are mixed, with some finding it perfectly palatable and others feeling the stevia provides an overpowering sweetness. CNET's review noted a significant amount of stevia extract, which can lead to excessive sweetness for some palates.
The Sweeteners in Bloom Sparkling Energy Drinks
Bloom Sparkling Energy drinks, designed for a crash-free boost, utilize a mix of non-caloric sweeteners to keep the sugar content at zero.
- Sucralose (Splenda): A prominent artificial sweetener in the energy drinks is sucralose, widely known by the brand name Splenda. Sucralose is derived from table sugar (sucrose) but is modified to be non-caloric and significantly sweeter. It is heat-stable and has a long shelf life, making it ideal for beverages.
- Erythritol: In addition to sucralose, the Sparkling Energy drinks also contain erythritol, a sugar alcohol that occurs naturally in some fruits. Erythritol is also nearly non-caloric and doesn't affect blood sugar, contributing to the drink's sweetness.
- Monk Fruit Extract: Another ingredient is monk fruit extract, a natural non-caloric sweetener often used alongside other sweeteners to create a more balanced flavor profile.
Sweeteners in Other Bloom Nutrition Products
Beyond its core Greens and Energy lines, Bloom uses a combination of sweeteners in other supplements to appeal to different tastes and dietary needs.
- Whey Protein Isolate: For its protein powder, Bloom's formula includes a mix of sweeteners, including Sucralose and Acesulfame Potassium (Ace-K). Ace-K is another calorie-free artificial sweetener often paired with sucralose to mask its aftertaste and create a more rounded flavor. Interestingly, some flavors also incorporate Stevia, showcasing Bloom's layered approach to flavoring.
- Flavor Variation: The combination of sweeteners is often adjusted for different flavors. For instance, the taste of Bloom Greens can vary between the Mango and Strawberry Kiwi flavors, even though both are primarily sweetened with stevia.
Comparison of Sweeteners Across Key Bloom Products
| Product | Primary Sweetener(s) | Other Sweeteners | Sweetener Type | Key Characteristics | 
|---|---|---|---|---|
| Greens & Superfoods | Stevia Leaf Extract | None (as specified) | Natural, Non-Caloric | Derived from a plant; may have a slight aftertaste. | 
| Sparkling Energy Drinks | Sucralose, Erythritol | Monk Fruit Extract | Artificial & Natural | Blend provides zero-sugar sweetness without calories. | 
| Whey Protein Isolate | Sucralose, Acesulfame Potassium | Stevia | Artificial & Natural | Combination designed for a balanced, sugar-free taste. | 
Potential Considerations for Different Sweeteners
- Stevia: While considered a natural alternative, stevia's taste can be a point of contention for some. Some users find the sweetness overpowering, which can influence their enjoyment of the product.
- Sucralose: As an artificial sweetener, sucralose is praised for its lack of calories and versatility. However, some health-conscious consumers prefer to limit their intake of artificial ingredients. Some studies raise questions about its long-term effects, though it is generally recognized as safe by regulatory agencies.
- Digestive Sensitivity: Certain sweeteners, particularly sugar alcohols like erythritol and some types of fibers (chicory root is included in Bloom Greens), can cause gastrointestinal distress or bloating in sensitive individuals.
For those who prioritize natural ingredients, the Greens powder with stevia is a clearer option. For those who prefer a taste closer to sugar without calories, the energy drinks with sucralose may be more appealing. It is crucial for consumers to read the label and decide based on their personal health goals and taste preferences. More information on sweeteners can be found from authoritative sources like the International Food Information Council (IFIC), which provides detailed overviews of various options.
Conclusion: The Product Label is Your Guide
In conclusion, the question of what sweetener is used in Bloom has no single answer because the company utilizes different options depending on the product line. Bloom Greens & Superfoods primarily uses Stevia leaf extract, while Bloom Sparkling Energy drinks rely on a blend of Sucralose, Erythritol, and monk fruit. Other products, such as the Whey Protein Isolate, may feature a combination of sweeteners, including both artificial and natural types. Consumers should always refer to the specific product's ingredient list to identify the exact sweeteners used and determine which option best fits their preferences.