The reason In-N-Out uses the name "Protein Style" for its lettuce-wrapped burgers is quite straightforward: by removing the carbohydrate-heavy bun, the relative proportion of protein and fat in the meal increases significantly. The focus of the burger's nutrition shifts away from carbs and toward the beef patties, which are the primary source of protein. This simple but effective change was first introduced in the 1970s, long before low-carb and ketogenic diets became mainstream. It was an early way to cater to customers seeking alternatives to a traditional bun without compromising on the burger's iconic taste.
The Nutritional Impact: Swapping the Bun for a Wrap
The most significant benefit of ordering your In-N-Out burger "Protein Style" is the dramatic reduction in carbohydrates. A standard hamburger bun contains a substantial amount of carbs, which is completely removed when replaced with lettuce. This makes the burger an excellent choice for individuals following low-carb diets, such as keto, or for those with gluten sensitivities. For example, a single protein-style cheeseburger can have as few as 10 grams of total carbohydrates, compared to more than double that for a standard cheeseburger. This modification also reduces the overall calorie count of the meal, making it a lighter alternative.
Comparing Standard vs. Protein Style
To illustrate the nutritional difference, let's compare a standard cheeseburger with a protein-style cheeseburger based on information from In-N-Out's nutrition guide and third-party data.
| Nutrient | Standard Cheeseburger | Protein Style Cheeseburger |
|---|---|---|
| Serving Size | 247g | 202g |
| Calories | 480 kcal | 270 kcal |
| Carbohydrates | 39g | 10g |
| Protein | 22g | 16g |
| Fat | 27g | 19g |
| Sodium | 1000mg | 800mg |
| Fiber | 2g | 2g |
As the table shows, the protein-style version slashes the carbs and significantly cuts calories. While the protein content also slightly decreases (due to the smaller total serving size), the protein-to-carb ratio is far more favorable for those watching their carbohydrate intake. The fresh, quality ingredients, like never-frozen beef and hand-leafed lettuce, remain consistent regardless of the preparation style.
More Than a Name: What to Know About Ordering
Ordering an In-N-Out burger "Protein Style" is a simple process, despite it being a well-known secret menu item. All In-N-Out employees are familiar with the term. The preparation involves replacing the bun with large, fresh, and crisp iceberg lettuce leaves that are carefully wrapped around the beef patty and toppings.
Key features of the Protein Style burger:
- The Lettuce Wrap: Large, crunchy iceberg lettuce leaves are used to contain the burger ingredients, providing a satisfying, fresh crunch.
- Fresh Ingredients: The high-quality, fresh ingredients remain a core component of the burger, including the 100% American beef patty, tomato, onions, and special spread.
- Dietary Suitability: Beyond being a low-carb option, it is also a suitable choice for those on a gluten-free diet, as it eliminates the wheat-based bun.
- Customization: You can still customize your burger with additional toppings like extra spread, pickles, or grilled onions, just as you would with a regular burger.
The Protein Style Name: Marketing and Diet Trends
The choice of the name "Protein Style" is a testament to In-N-Out's brand history and long-standing awareness of customer dietary needs. While the name is a registered trademark (Protein Style®), it also taps into the broader trend of high-protein diets. Decades ago, when the modification was introduced, diets focused on protein for weight loss and satiety were common. The name cleverly emphasizes the key macronutrient that remains prominent after the bun is removed, aligning with the dietary goals of many customers. This differs from other secret menu items like "Animal Style," which describes a flavor profile rather than a nutritional focus.
The Evolution of the Secret Menu
In-N-Out's secret menu, which includes options like Protein Style, has long been a source of fascination and a driver of customer loyalty. The secret menu items originated from customer requests and employee creativity over the years. While the original menu has remained famously minimal, these hidden variations allow for a personalized and dynamic dining experience. The Protein Style option stands out because it caters specifically to dietary needs, proving that even a simple fast-food burger can be modified for healthier eating. The popularity of the Protein Style burger has solidified its place as a permanent, albeit unlisted, fixture on the menu, a testament to its practical benefits and the smart branding behind its name.
Conclusion: A Simple Name for a Smart Modification
Ultimately, In-N-Out calls it protein style because the simple removal of the bun fundamentally changes the macronutrient balance of the burger, shifting the focus to the high-quality beef and cheese. What began in the 1970s as a custom order has evolved into a well-known feature of the secret menu, providing a flavorful and convenient low-carb, gluten-free option for a wide range of customers. The name is both descriptive and a clever piece of marketing, capturing the nutritional essence of the modified burger in just two words.
References
- In-N-Out Burger. (n.d.). Nutrition Info. https://www.in-n-out.com/menu/nutrition-info
