That's it. has gained a strong reputation for producing minimalist, whole-food fruit bars with a simple ingredient philosophy: 'fruit + fruit'. This approach has made them a popular choice for health-conscious consumers and, importantly, for those navigating food allergies. But with food labels and cross-contamination being serious concerns, the question remains: do That's it. bars have nuts?
The Core Commitment: Nut-Free Manufacturing
For many consumers, the most significant relief comes from understanding the company's manufacturing environment. That's it. explicitly states that its fruit bars are produced in dedicated allergen-free facilities. This means the machinery and production lines are specifically for allergen-free products, which significantly reduces the risk of cross-contamination from nuts, including peanuts and tree nuts. This commitment allows people with common food allergies to consume their products with a much higher degree of confidence than is possible with brands that process multiple allergens in the same facility.
The All-Fruit Recipe and the Exception
The simplicity of the ingredients is a cornerstone of the That's it. brand. The vast majority of their original fruit bars contain only two ingredients: two different types of fruit. For example, the Apple + Blueberry bar contains only apples and blueberries. This straightforward recipe inherently excludes the presence of nuts. The company prides itself on using 100% natural, plant-based, gluten-free ingredients with no added sugars or preservatives.
However, there is one critical exception that customers with nut sensitivities must be aware of: the Apple + Coconut flavor. The brand and allergy-focused community sites note that coconut is present in this specific variety. While coconut is botanically a fibrous drupe and not a true tree nut, the FDA recognizes it as a tree nut for labeling purposes due to its potential to cause allergic reactions in some individuals. This distinction is vital for those who react to coconut, even if they can safely eat other nuts.
Which products are nut-free?
The nut-free claim extends across much of the That's it. product lineup, but careful reading is always advised, particularly for newer products that may be developed over time. The core product line of two-ingredient fruit bars is consistently made without nuts and in allergen-free facilities. This includes popular flavors such as:
- Apple + Strawberry
- Apple + Mango
- Apple + Cherry
- Apple + Banana
- Apple + Blueberry
When exploring other products from the brand, such as the chocolate-dipped bites or probiotic bars, reviewing the label is an essential step. While the brand maintains its commitment to avoiding the top allergens, ingredients and manufacturing processes can vary slightly between product lines.
The Importance of Reading Labels
For anyone with a severe allergy, relying solely on a brand's general policy is not enough. Product formulations and manufacturing practices can change, and the most current information is always on the packaging itself. Check for allergen statements that list the top food allergens, which often include peanuts and tree nuts. That's it. is typically transparent with its allergen information, making it easier for customers to verify the contents.
Comparison: That's it. Fruit Bars vs. Other Snack Bars
To better understand how That's it. stacks up against other options, let's compare its typical fruit bar with a common granola or protein bar.
| Feature | That's it. Original Fruit Bar | Typical Granola or Protein Bar |
|---|---|---|
| Core Ingredients | Fruit + Fruit (e.g., Apple + Mango) | Grains, sugars, nuts, seeds, binders, etc. |
| Nut Content | Nut-free (except for Apple + Coconut flavor) | Often contains peanuts, tree nuts, or processed in facilities with nuts |
| Allergen-Free Facility | YES (for most core fruit bars) | Varies widely; cross-contamination is a risk |
| Added Sugars | NO added sugar | Often contains significant amounts of added sugar |
| Preservatives | NO preservatives | May contain preservatives to extend shelf life |
| Texture | Chewy, fruit-leather-like | Often crunchy, chewy, or soft-baked |
Conclusion: A Reliable Option with One Cautionary Note
That's it. bars offer a reliable and transparent option for those seeking a nut-free, fruit-based snack. The brand's dedication to simple ingredients and allergen-controlled manufacturing environments for its core fruit bars makes them a safe choice for many individuals with peanut or tree nut allergies. However, consumers must exercise due diligence by reading the ingredient list every time they purchase, specifically confirming the variant and watching for the Apple + Coconut flavor, which contains coconut. For the vast majority of their product line, the brand name sums up the ingredient list perfectly: "That's it."—just fruit, no nuts.
For additional verification, consumers can consult the official company website for the most up-to-date allergen information.
