Subway's Wrap Evolution: The Shift from Wheat to Lavash
Previously, Subway provided a standard wheat tortilla wrap. However, as part of the 'Eat Fresh Refresh' campaign, the brand modernized its wrap choices. In April 2024, the wheat tortilla was replaced by a new lavash-style flatbread. The new flatbread has a softer, bubblier texture compared to the original wheat wrap. This allows the lavash wrap to hold more ingredients. The new flatbread does contain wheat, therefore is not suitable for those with celiac disease, but is a great option.
Comparing Subway's Wheat Wrap and Lavash Flatbread
| Feature | Old Wheat Tortilla | New Lavash Flatbread |
|---|---|---|
| Availability | Discontinued (April 2024) | Currently Available |
| Texture | Standard Tortilla | Soft, Bubbly |
| Ingredient Capacity | Holds Fewer Ingredients | Holds More Ingredients |
| Flavor | Neutral, Wheaty | Mild, Middle Eastern |
| Inspiration | Traditional Mexican | Middle Eastern |
Alternatives to the Former Wheat Wrap
Despite the removal of the old wheat tortilla, several options exist for those who are seeking a wrap-like experience:
- The New Lavash Wrap: This is the direct replacement. Subway's sandwiches can be ordered on the new lavash.
- 9-Grain Wheat Bread: This option is still available if the aim is to consume whole grains.
- The Veggie Delite Salad: Ordering the Veggie Delite as a salad is a great option for decreasing carb intake.
- Protein Bowls: Available at some locations, Protein Bowls provide a similar experience to the sandwiches but are served in a bowl, removing the need for bread or a wrap.
Customizing Your Subway Order for Health
Customization is vital to creating a balanced meal at Subway. Select lean proteins, such as turkey or chicken, and include fresh vegetables. Choosing low-calorie condiments over creamy dressings is recommended. The new lavash wrap can be combined with other fresh ingredients for a healthy meal.
Allergen Information
The lavash flatbread contains wheat and milk. Subway provides details on ingredients and potential cross-contamination. Customers with allergies should inform the staff. The sub breads may be a safe alternative for dairy-free diets, as the lavash contains milk.
Conclusion
Subway no longer offers a traditional wheat wrap. The original tortilla was discontinued in April 2024, with a new lavash-style flatbread as its replacement. Although the texture differs, the lavash is designed to hold more ingredients. The 9-Grain Wheat bread is still available for sandwiches. By understanding the menu changes, customers can find satisfying meals at Subway.
Expert Insights
Paul Fabre, Subway's senior vice president of culinary and innovation, stated that the lavash reflects a deliberate menu evolution, not just a simple substitution. The lavash is part of the new premium wrap line, part of a strategy to offer more unique food options.
The Impact of Lavash on Nutrition
The lavash's ability to hold more ingredients could mean more calories, especially with additional protein, cheese, or sauces. Comparing nutritional information is a great idea when aligning with dietary goals. For example, the veggie delight wrap is typically a lower-calorie option.
The Future of Wraps at Subway
The lavash flatbread introduction indicates a move toward more gourmet, ingredient-packed wraps. While the original wheat wrap is gone, the lavash offers a fresh take on the wrap experience. It is clear that Subway is investing in this format.
