The Primary Ingredient Swap: HFCS vs. Cane Sugar
At the heart of the debate between classic Heinz and Simply Heinz is a single, yet significant, ingredient change: the sweetener. For years, the traditional Heinz Ketchup recipe for the U.S. market has utilized high-fructose corn syrup (HFCS) to achieve its signature balance of sweet and tangy flavor. HFCS is an inexpensive and widely used liquid sweetener derived from corn starch. Simply Ketchup, on the other hand, was formulated specifically to appeal to consumers who prefer a more natural-sounding ingredient list by replacing high-fructose corn syrup with cane sugar.
Beyond the sweetener, the ingredient lists for both are very similar, consisting of tomato concentrate from red ripe tomatoes, distilled vinegar, salt, onion powder, spice, and natural flavoring. This means that for the core flavor profile, the differences come down to how the sugar interacts with the other ingredients, a point that has divided consumers in taste tests. For those with dietary concerns about processed ingredients or specifically avoiding HFCS, the Simply version offers a clear alternative without straying too far from the familiar taste.
A Side-by-Side Nutritional Look
When examining the nutritional facts, the differences are minimal on a per-serving basis, though the type of sugar is the main variable. The table below illustrates the key nutritional information for one tablespoon (approx. 17g) of each product, based on available data.
| Feature | Heinz Tomato Ketchup (Classic) | Simply Tomato Ketchup | 
|---|---|---|
| Primary Sweetener | High-Fructose Corn Syrup | Cane Sugar | 
| Calories | 15-20 | 20 | 
| Total Sugars | 4g | 4g | 
| Added Sugars | 4g (from HFCS) | 3g-4g (from cane sugar) | 
| Sodium | 160-190mg | 170mg | 
| Total Fat | 0g | 0g | 
| Notable Ingredients | HFCS, tomato concentrate, vinegar, salt, spices | Cane sugar, tomato concentrate, vinegar, salt, spices, natural flavoring | 
It's important to note that the total sugar content per serving is often the same for both varieties, despite the different sweeteners used. This dispels the common misconception that Simply Ketchup is a 'low sugar' alternative. For those seeking less sugar, Heinz offers dedicated low or no-sugar varieties that use alternative sweeteners like stevia.
Comparing Taste and Texture
For many, the most crucial difference is how the ketchup tastes and feels. The preference is subjective, but some consistent feedback emerges from taste tests and consumer reviews.
- Classic Heinz: The flavor is often described as the benchmark for ketchup—a powerful balance of sweet and tangy, with a sharp vinegar bite. The sweetness from the high-fructose corn syrup is perceived by some as more dominant or artificial tasting. The texture is generally smooth and reliably thick.
- Simply Ketchup: While reviewers note the flavor is very similar to the classic, the switch to cane sugar can result in a slightly different flavor profile. Some describe it as a more balanced, natural sweetness that is less overwhelming. It retains the thick consistency that Heinz is known for, though some have noted very subtle differences in mouthfeel.
Ultimately, a blind taste test is the best way to determine which flavor profile you and your family prefer. The taste difference is subtle enough that many people may not notice the distinction.
The 'Healthier' Choice Debate
Determining which ketchup is 'healthier' isn't as straightforward as simply avoiding high-fructose corn syrup. While some consumers prefer cane sugar due to its less-processed perception, from a nutritional standpoint, your body processes both added sugars similarly. The real health consideration lies in the total amount of sugar and sodium consumed, not necessarily the source.
For most people consuming ketchup in moderation, the nutritional differences are negligible. The choice boils down to personal preference for ingredients and taste. However, for those with specific health goals or who consume large quantities of ketchup, considering a dedicated reduced-sugar option would be more impactful. The choice between Simply Ketchup and the classic version is more about ingredient sourcing philosophy than a significant nutritional advantage.
Who Should Choose Which?
Making the right choice depends on your priorities. Here’s a quick guide to help you decide:
- Choose Classic Heinz If: You prefer the traditional, familiar flavor and texture that has defined ketchup for generations. You're not concerned with the use of high-fructose corn syrup as a sweetener.
- Choose Simply Ketchup If: You prefer a version made with fewer ingredients and want to avoid high-fructose corn syrup. You are comfortable with the slightly different flavor profile that cane sugar provides.
- For Significant Nutritional Impact: If reducing your total sugar or sodium intake is a primary goal, neither the classic nor Simply version will make a substantial difference. Look for Heinz's specialty low or no-sugar options, which use alternative sweeteners.
Conclusion: A Simple Choice for a Simple Change
For the average consumer, what's the difference between Heinz ketchup and simply ketchup? is a question with a very straightforward answer: the type of sugar used. Classic Heinz uses high-fructose corn syrup, while Simply Ketchup uses cane sugar. While there are minimal differences in calories and sugar per serving, the primary motivation for choosing Simply is often a preference for a simpler ingredient list. The flavor and texture are remarkably similar, with only subtle differences noted by the most discerning palates. The best choice for your nutrition diet is the one that best aligns with your ingredient preferences, as the overall nutritional impact is comparable for both popular condiments.
For more in-depth nutritional information, you can explore resources like EWG's Food Scores.