What is Apeel and Why is Identification Challenging?
Apeel is an edible, plant-derived coating applied to the surface of many fruits and vegetables to slow down the natural spoilage process. The coating is made primarily from mono- and diglycerides, which are fats found in the peels, seeds, and pulp of fruits and vegetables. The company produces two main versions: Edipeel for conventional produce and Organipeel for organic produce. While the company maintains that the coating is safe and a tool for reducing food waste, a significant challenge for consumers is that it is virtually invisible, odorless, and tasteless, making detection without proper labeling extremely difficult.
The Consumer's Guide to Identification
Given the lack of obvious visual cues, shoppers must rely on a combination of official labeling, store information, and unofficial indicators to determine if produce has been treated with Apeel.
Official and Retailer Clues
Look for the Apeel Sticker
Some produce treated with Apeel will have a small, oval-shaped sticker with the "Apeel" logo on it. This is the most direct method of identification, but it is not consistently applied across all products or retailers. The presence of this sticker indicates that the product has been treated, while its absence does not guarantee it hasn't, especially for bulk produce.
Check In-Store Signage
For loose bulk produce, federal regulations require retailers to provide a sign or counter card indicating if a wax or coating has been applied. However, retailers' adherence to this rule can vary, and employees may not always be aware of or trained on these specific details. Consumers should look for signage near the display of bulk avocados, citrus, or cucumbers for disclosure information.
Research Store Policies
Some grocery store chains have publicly committed to not stocking Apeel-coated produce, while others are known to carry it. For example, retailers like Natural Grocers and Trader Joe's have opted out, while others like Kroger, Walmart, and Costco have carried Apeel-coated items. Consumers can look up a store's sourcing policy online or check with a store's customer service or produce department for clarity.
Unofficial Identification Methods
Decipher PLU Codes
Some reports, particularly regarding organic produce, suggest an unofficial method involving PLU (Price Look-Up) codes. Typically, conventional produce has a four-digit PLU code, while organic produce uses a five-digit code starting with a '9'. There have been instances where organic produce treated with Apeel has been observed with a five-digit PLU code beginning with a '6', a number generally reserved for processed items. This is not an official indicator and may not be consistently accurate, but it has been reported by vigilant consumers.
Common Produce Items
While Apeel can be applied to many types of produce, some are more common than others. Avocados are one of the most frequently treated items, along with certain citrus fruits (limes, lemons, mandarins) and cucumbers. Organic apples from certain distributors have also been treated. Focusing your inspection on these items might yield a higher chance of finding a label or clue.
Comparison Table: Apeel-Coated vs. Untreated Produce
| Feature | Apeel-Coated Produce | Untreated Produce |
|---|---|---|
| Appearance | May have a noticeably shinier, waxy finish that appears unnaturally fresh for its age. | Has a more natural, matte, or slightly dull finish; appearance reflects its true age and ripening stage. |
| Ripening | Exhibits a slower, more controlled ripening process, staying at peak ripeness longer. | Follows a more variable and often quicker natural ripening curve. |
| Feel | Can feel slightly slick or slippery, particularly on produce with naturally smoother skins. | Possesses a natural, non-slick texture. |
| Shelf Life | Significantly extended, sometimes doubling the time before spoilage becomes visible. | Shorter, with visible signs of aging appearing sooner. |
| Labeling | May have a specific Apeel sticker, or potentially an unofficial '6'-prefixed PLU for organic. | Follows standard PLU conventions (4-digit for conventional, '9'-prefix for organic). |
Other Considerations for Informed Shopping
Ask the Store Employee
One of the most effective ways to get reliable information is simply to ask a store employee in the produce section or a manager. Though some employees may be unaware, many are knowledgeable about sourcing policies and can clarify if Apeel is used on specific products.
Consider the Source
For shoppers who want to avoid Apeel, sourcing produce from local farmers' markets or growing your own is a guaranteed way to avoid any commercial coatings. Local farmers are often very transparent about their cultivation and post-harvest handling practices.
The Inability to Wash Off Apeel
Unlike simple waxes, Apeel is a micro-thin coating that is difficult, if not impossible, to completely wash off. The company's own website states it can be removed by rinsing and gently scrubbing, but critics note that it’s unlikely to remove all of it, and it is intended to be consumed with the produce. For those who prefer to avoid it, peeling or seeking alternative sources is the best option.
Conclusion
While Apeel is promoted as a tool for reducing food waste, the inconsistent labeling and invisible nature of the coating pose a challenge for consumers who prioritize full ingredient and sourcing transparency. The most reliable ways to know if Apeel is on your produce are to check for the official sticker, look for retail signage, and investigate specific store policies. unofficial methods like observing PLU codes can be a useful, though less certain, indicator. Ultimately, informed consumer choices, aided by direct questioning and supporting transparent retailers or local growers, remain the most effective strategy for managing your fresh food selections.
For more information on produce coatings and food safety, you can explore resources from organizations like the Cornucopia Institute.