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Is Kirkland butter 100% grass-fed? What the label doesn't tell you

4 min read

According to its supplier, Westland Milk Products, Kirkland Signature Grass-Fed Butter comes from cows fed a diet of at least 95% grass. This reveals that, despite the label, Is Kirkland butter 100% grass-fed? No, it is not, but its sourcing meets a very high standard.

Quick Summary

Kirkland grass-fed butter from Costco is sourced from New Zealand farms where cows are fed a minimum 95% grass diet. The remaining 5% includes non-GMO supplemental grains, differing from pure 100% grass-fed sources.

Key Points

  • 95% Grass-Fed: Kirkland butter is not 100% grass-fed but comes from cows fed a diet of at least 95% grass.

  • Sourced from New Zealand: The milk is supplied by farms in New Zealand, where dairy farming bans GMOs and growth hormones.

  • High in Nutrients: Grass-fed butter has higher levels of Omega-3 fatty acids, CLA, and vitamins A and K2 compared to conventional butter.

  • Richer Flavor and Color: The butter has a deep golden color from beta-carotene and a richer, more complex flavor profile.

  • No Legal 100% Standard: The term 'grass-fed' lacks a consistent legal definition, so products labeled as such can vary significantly in their true grass-fed percentage.

  • Still High in Fat: Despite the nutritional benefits, grass-fed butter remains high in saturated fat and should be consumed in moderation as part of a balanced diet.

In This Article

What 'Grass-Fed' Actually Means for Kirkland Butter

When you see the 'grass-fed' label on a product like Kirkland butter, you might assume the cows' diet consists solely of grass. However, the term is not always strictly defined or legally regulated, and the reality for many products is more nuanced. In the case of Kirkland Signature Grass-Fed Butter, Costco works with Westland Milk Products in New Zealand to ensure a high-quality product.

The details behind the label are essential for understanding what you're buying. Costco has publicly stated that the cows providing the milk for their grass-fed butter adhere to a strict diet of at least 95% grass. The remaining percentage of their diet comes from supplemental, non-GMO grains, which is still a far cry from the primarily grain-based diet of conventionally raised cattle.

The Sourcing and Standards of Kirkland Butter

To ensure their product meets their set standard, Costco and Westland Milk Products have an auditing process. Here’s a breakdown of their approach:

  • Annual Farm Audits: Each farm supplying milk is audited annually to verify the forage consumed by the herds.
  • Dietary Calculation: The audit considers all supplementary feed, the grazing pasture area, herd size, and other factors to accurately determine the grass-fed percentage.
  • Non-GMO Grains: The small amount of supplemental grain feed is guaranteed to be free of genetically modified organisms, in line with New Zealand's regulations.
  • Pasture Grazing: The cows are raised on New Zealand's abundant pastures and graze outdoors year-round, with the exception of the winter calving season.

These practices illustrate that while Kirkland butter isn't 100% grass-fed, it still represents a significantly different and higher-quality product than standard American butter from grain-fed cows.

Nutritional Superiority of Grass-Fed Butter

The diet of a cow has a direct impact on the nutritional content of its milk and the resulting butter. Grass-fed butter, including Kirkland's version, offers several key nutritional advantages over conventional grain-fed butter.

  • Higher Omega-3 Fatty Acids: Grass-fed butter contains a higher concentration of anti-inflammatory Omega-3 fatty acids, which are important for brain and heart health.
  • Increased CLA: Conjugated Linoleic Acid (CLA), a beneficial fatty acid, is found in much higher levels (potentially up to 500% more) in grass-fed dairy. CLA is thought to support immune function and may have potential anti-carcinogenic properties.
  • Rich in Vitamins: The butter from grass-fed cows is a better source of certain fat-soluble vitamins, notably Vitamin K2, which is important for bone and heart health, and beta-carotene, a precursor to Vitamin A.

Flavor and Appearance Differences

The dietary differences don't just affect the nutrition—they also influence the butter's sensory qualities.

  • Appearance: Grass-fed butter has a deeper, more vibrant golden-yellow color compared to the paler white or off-white color of conventional butter. This is due to the higher levels of beta-carotene absorbed from the fresh grass.
  • Flavor Profile: The flavor of grass-fed butter is often described as richer, with a more complex, sometimes nutty or slightly grassy taste. This differs from the simpler, more milky flavor of many conventional butters.
  • Texture: Due to a higher percentage of unsaturated fats, grass-fed butter has a lower melting point. This results in a softer, creamier, and more spreadable texture at room temperature.

Comparison Table: Kirkland Grass-Fed vs. Conventional Butter

Feature Kirkland Grass-Fed Butter Conventional Butter Notes
Sourcing New Zealand dairy farms. Typically US-based dairy farms. Geographic origin can vary by brand.
Cow's Diet Minimum 95% grass diet. Primarily grain or corn-based diet. Standard farming practices often supplement with grain.
Omega-3s Significantly higher. Lower amounts. Grass-based diet increases Omega-3s.
CLA Substantially higher (up to 500% more). Lower amounts. CLA is linked to potential health benefits.
Vitamin K2 Higher levels. Lower levels. Important for bone and heart health.
Beta-Carotene High levels. Lower levels. Gives the butter its distinct golden color.
Flavor Rich, complex, and buttery. Milder, more milky flavor. Influenced by diet and processing.
Texture Softer and more spreadable at room temp. Harder, more waxy texture. Due to a higher ratio of unsaturated fats.

Conclusion: Is Kirkland Butter the Right Choice?

For those asking, 'Is Kirkland butter 100% grass-fed?', the answer is technically no, but it's a very high-quality alternative that is far superior to standard conventional butter in terms of nutritional profile and sourcing. The 95% grass-fed diet, along with the non-GMO supplementary feed, means you are getting a product with increased levels of beneficial nutrients like Omega-3s, CLA, and Vitamin K2.

While butter, regardless of the cow's diet, should be consumed in moderation due to its saturated fat content, choosing a high-quality, grass-fed option can provide added nutritional benefits. The richer flavor, golden color, and softer texture are also appealing qualities that many consumers prefer. Ultimately, Kirkland's grass-fed butter is a great, affordable option for those looking to upgrade from conventional butter without sacrificing quality.

If you are looking for more information on the sourcing and production of Kirkland's butter, you can find details on Costco's website(https://www.costco.com/connection-ss-beneficial-butter-september-2023.html).

Frequently Asked Questions

No, Kirkland Signature Grass-Fed Butter is not 100% grass-fed. It is made from the milk of cows that are fed a diet consisting of at least 95% grass, with the remaining 5% from supplemental, non-GMO grain feed.

Kirkland grass-fed butter is a product of New Zealand, sourced from approximately 400 local farms and manufactured by Westland Milk Products.

Kirkland butter has a deeper golden color due to the high beta-carotene content in the grass-based diet of the cows. Conventional butter, from grain-fed cows, is typically a paler white or off-white.

Yes, grass-fed butter generally has a more favorable nutritional profile compared to regular butter. It contains higher levels of Omega-3 fatty acids, conjugated linoleic acid (CLA), and fat-soluble vitamins like A and K2.

Since there is no universal legal standard for the term, the best way is to check the manufacturer's website or product details. Look for brands that explicitly state a high grass-fed percentage and describe their auditing process, as Costco does.

Yes, many people report that grass-fed butter has a richer, more complex, and sometimes slightly nutty or grassy flavor profile compared to the milder taste of conventional butter.

Costco's private label strategy and large purchasing volume allow them to offer premium products like grass-fed butter at a more affordable price point compared to smaller, specialized brands.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.