What is the Vegan Trademark?
Seeing a product registered with The Vegan Society is a significant indicator of authenticity for those seeking vegan products. The Vegan Trademark is an internationally recognized standard established in 1990 by The Vegan Society, the charity that originated the term 'vegan' in 1944. This certification is managed by vegan experts and is a verification process, not just a company's own claim. The presence of the sunflower logo indicates the product has been audited and meets stringent criteria for consumer confidence.
The Four Core Standards of Registration
To obtain the Vegan Trademark, products must meet four key standards throughout their development and manufacturing:
- No animal ingredients: Products must be free of all animal-derived substances. This includes meat, dairy, eggs, honey, and any other animal by-products or derivatives, even those that might be less obvious.
- No animal testing: Animal testing is prohibited at all stages of development and manufacture for both the product and its ingredients. This applies to testing done by the company or on its behalf across the supply chain.
- No animal-derived GMOs: The use of genetically modified organisms (GMOs) containing animal genes is not permitted in or for the product's creation.
- Minimized cross-contamination: Companies are required to have practical and reasonable measures to minimize the risk of non-vegan substances contaminating the product during production. These procedures ensure the final product is free from animal traces.
The Benefits of Looking for a Registered Product
In a market filled with various 'vegan' claims, the Vegan Trademark offers independently verified assurance. It simplifies shopping for consumers by eliminating the need to extensively research ingredients and manufacturing methods. For businesses, it builds trust and demonstrates a commitment to vegan standards. The registration process also helps brands ensure their supply chains are ethical and transparent.
How to Check for Vegan Trademark Registration
Consumers can verify a product's registration by using the search function on The Vegan Society's website. This tool allows searching for products or brands and browsing categories for certified items. While the sunflower logo is a trusted indicator, the online search is a helpful resource for confirmation or finding new products.
Vegan Trademark vs. Self-Claimed 'Vegan' Label
Many products have a 'vegan' label without independent verification. The table below highlights the differences and the reliability of third-party certification.
| Feature | Registered with the Vegan Trademark | Self-Claimed 'Vegan' Label | 
|---|---|---|
| Independent Verification | Yes, by Vegan Society experts. | No, relies on company's own standards. | 
| Ingredient Scrutiny | Rigorous check of all ingredients. | Can be less comprehensive. | 
| Animal Testing Policy | Prohibits animal testing at all stages. | Less clear; may allow testing on ingredients. | 
| Cross-Contamination Measures | Requires strict procedures. | No required standards; higher risk. | 
| Transparency & Accountability | High due to external review. | Lower; claims not audited. | 
The Rigorous Registration Process for Businesses
The registration process for companies is thorough to maintain the trademark's integrity. It includes application, review and payment, audit, and final registration. The audit involves a paper-based review by an experienced team to examine ingredients, manufacturing, and supply chain for any animal exploitation. Licenses are granted for 12, 24, or 36 months and reviewed annually to ensure ongoing compliance. This process ensures the brand's claim is valid, providing peace of mind for both the company and consumers.
The Vegan Trademark: Beyond a Label
The Vegan Trademark supports The Vegan Society's charitable activities, including education, policy campaigning, and nutritional guidance. By choosing registered products, consumers contribute to the growth of the vegan movement. It serves as a valuable tool for promoting ethical standards and increasing the availability of genuinely vegan products.
Conclusion
When a product is registered with the vegan society, it signifies that it meets stringent ethical standards. This third-party verification ensures the product is free from animal ingredients, animal testing, and animal-derived GMOs, with measures against cross-contamination. It offers a level of trust superior to self-declared labels, benefiting ethical consumers and demonstrating a company's genuine commitment. By selecting products with the Vegan Trademark, you can confidently make choices that align with compassionate values, supported by a consistent and reputable standard.
Shop with confidence for products carrying the Vegan Trademark on the official Vegan Society website.