What blue spirulina does Erewhon use for their famous beverages?

November 27, 2025 •

4 min read

A powerful antioxidant called phycocyanin gives blue spirulina its brilliant color, and Erewhon famously incorporates this superfood into many of its premium items. For fans wanting to replicate the experience at home, knowing what blue spirulina does Erewhon use is the key to achieving that iconic hue. The answer is that Erewhon sources its blue magic from more than one trusted brand.

Quick Summary

Erewhon features blue spirulina from multiple brands, including Blue Majik by E3 Live and KOS Organic Blue Spirulina, across its diverse range of in-store products and smoothies.

Key Points

Multiple Brands: Erewhon sources blue spirulina from multiple suppliers, including E3 Live and KOS.
E3 Live's Blue Majik: The proprietary Blue Majik extract by E3 Live is a key ingredient in many Erewhon items, like the Coconut Cloud Smoothie and Blue Pearl Almond Milk.
KOS Organic Blue Spirulina: Erewhon sells KOS blue spirulina powder, which is also used for its products.
Phycocyanin Extract: Blue spirulina is an extract of the antioxidant phycocyanin from green spirulina, which provides the vivid blue color.
Tasteless Color: The phycocyanin extract provides a neutral taste, allowing it to be used for color without altering a drink's flavor.
Retail Availability: Both E3 Live and KOS blue spirulina products can be purchased directly from Erewhon's website for at-home use.

For years, Erewhon has been a trendsetter in the health and wellness space, creating visually stunning and nutrient-packed beverages that have garnered a cult following. One of the most recognizable features of their iconic drinks is the striking, vibrant blue color, which comes from blue spirulina. However, unlike a single food coloring, Erewhon works with a variety of top-tier brands and formulations to achieve its distinctive palette and nutritional profile across different items.

E3 Live: The Original Blue Majik

One of the most well-known blue spirulina products associated with Erewhon is Blue Majik, a proprietary extract from the brand E3 Live. This ingredient is not a whole algae but a concentrated extract of phycocyanin, the specific antioxidant compound responsible for the algae's blue pigment. Erewhon features E3 Live's Blue Majik in several forms:

In-house smoothie ingredients: Blue Majik is a key ingredient in popular menu items like the Coconut Cloud Smoothie, giving it its stunning shade.
Bottled products: The Erewhon Blue Pearl Almond Milk explicitly lists 'Blue Majik spirulina extract' on its ingredients list, confirming its use in pre-packaged items.
Retail products: Erewhon also sells E3 Live's Blue Majik in various formats, such as the Dry Stick and Powder, allowing customers to purchase the exact product used in the store's beverages.

Blue Majik is highly valued for its purity and potency, as E3 Live pioneered the phycocyanin extraction process. The product is a chemical-free extract that delivers the blue color without the potential 'algae-like' flavor sometimes associated with whole green spirulina powder.

KOS: A Luminous Organic Alternative

Another prominent blue spirulina brand that Erewhon features and sells is KOS. Their Organic Blue Spirulina Powder is available for purchase on Erewhon's website, indicating it's another source for the retailer's blue-colored products.

Smoothie recipes: While official Erewhon smoothie recipes might not always name a specific brand, copycat recipes posted online often mention using KOS blue spirulina to achieve similar results, suggesting it's a popular choice for in-house preparation.
Superfood addition: KOS markets its blue spirulina as a tasteless, luminous ingredient perfect for adding a nutritional boost to smoothies and bowls.

A Comparison of E3 Live Blue Majik vs. KOS Organic Blue Spirulina

Understanding the differences between these two products can help consumers choose the right one for their needs, whether recreating an Erewhon smoothie or adding it to other recipes.


Feature	E3 Live's Blue Majik	KOS Organic Blue Spirulina
Source	Proprietary phycocyanin extract from Arthrospira platensis (Spirulina)	Organic spirulina powder, phycocyanin extract
Erewhon Context	Used in finished products like the Blue Pearl Almond Milk and likely smoothies; sold as an individual product	Sold as an individual product on the website and likely used in bars/smoothies
Purity Claim	Guaranteed >40% phycocyanin; chemically free extract	Certified organic; promoted as a high-quality, functional ingredient
Focus	Concentrated phycocyanin for vibrant color and anti-inflammatory properties	Organic whole-plant benefits combined with the extracted phycocyanin
Availability	In-store products, online retail	Online retail at Erewhon

Erewhon Products Containing Blue Spirulina

The vibrant blue pigment is a staple in many of Erewhon's products beyond just the most famous smoothies. Here are a few notable items that utilize blue spirulina:

Coconut Cloud Smoothie: This fan-favorite relies on blue spirulina for its striking tropical look and superfood benefits.
Blue Pearl Almond Milk: A pre-packaged, superfood-infused almond milk that lists both Blue Majik extract and organic blue spirulina powder.
Neptune Blue Sea Moss Gel: A blend of sea moss, lime, and spirulina extract provides a nutrient-dense tonic.
Goddess Smoothie: This blend of ingredients, including almond milk, chlorella, and hemp seeds, also contains spirulina.
Heavy Metal Detox Smoothie: Features spirulina powder alongside wild blueberries and cilantro for a robust detoxifying effect.

Recreating the Blue Spirulina Magic at Home

With Erewhon's blue spirulina providers identified, enthusiasts can easily purchase the ingredients to make their own version of the famous smoothies. To start your journey, pick up E3 Live Blue Majik or KOS Organic Blue Spirulina from Erewhon's site or other retailers.

Here are some popular ways to use your blue spirulina at home:

Smoothies and Smoothie Bowls: Add a teaspoon to your morning smoothie recipe. For the Coconut Cloud Smoothie, blend blue spirulina with pineapple, banana, avocado, and coconut cream.
Blue Lattes: Whisk the powder into a cup of hot or cold plant-based milk for a beautiful, nutrient-rich beverage.
Yogurt and Oatmeal: Swirl a small amount into yogurt or overnight oats for a colorful and healthful breakfast.
Baking and Dessert: Add blue spirulina to pancake or waffle batter, or use it to create natural food coloring for frosting or raw treats.
Protein Shakes: Mix it into your favorite post-workout protein shake to enhance its antioxidant profile.

Conclusion

So, what blue spirulina does Erewhon use? The answer is not just one brand, but a careful selection of high-quality products, most notably E3 Live's Blue Majik and KOS Organic Blue Spirulina. This dual-sourcing approach allows them to achieve their signature vibrant hues while offering customers the same premium ingredients to take home. By exploring these trusted brands, you can recreate the famous Erewhon experience and enjoy the nutritional benefits of this potent superfood in your own kitchen.

For more information on the original blue spirulina extract, visit the official Blue Majik page: E3Live's official Blue Majik page

Frequently Asked Questions

Blue Majik is a brand name for a patented extract of phycocyanin, which is the specific blue pigment found in spirulina. All Blue Majik is blue spirulina extract, but not all blue spirulina is Blue Majik, as other brands like KOS also sell their own versions of the extract.

Phycocyanin is a pigment-protein complex found in blue-green algae like spirulina. It is a powerful antioxidant with potential anti-inflammatory properties, and it is what gives blue spirulina its vibrant color.

Yes, Erewhon sells retail versions of the same brands they use in their store, including E3 Live Blue Majik and KOS Organic Blue Spirulina powder. You can purchase these products online or in-store.

Unlike whole green spirulina powder, which can have a strong, fishy taste, blue spirulina is an extracted pigment and is generally considered tasteless. It primarily adds color and nutritional benefits without affecting the flavor of your recipe.

Green spirulina is the whole algae powder, containing all components including chlorophyll, which gives it a darker green color and a stronger flavor. Blue spirulina is an extract of just the phycocyanin pigment, resulting in a cleaner blue color and a milder, almost neutral taste.

Besides the famous smoothies, Erewhon uses spirulina in various products. The Neptune Blue Sea Moss Gel and the Goddess Smoothie both list spirulina or spirulina extract as an ingredient, as does the Heavy Metal Detox Smoothie.

Yes, blue spirulina is considered a superfood due to its high concentration of phycocyanin, which has powerful antioxidant and anti-inflammatory properties. It is also a source of protein and essential amino acids.