What's in the New Protein Cold Foam at Starbucks?
Launched on September 29, 2025, the new protein cold foam is a significant update to the Starbucks menu, catering to the rising consumer demand for high-protein options. The foam is made by blending creamy 2% dairy milk with premium, unflavored whey protein powder. Unlike some protein-heavy beverages, the base of the foam has no added sugar, allowing for a cleaner flavor profile. This blend is then infused with flavorings to create the various options available.
For customers who prefer a protein boost in hot drinks, Starbucks also introduced "protein-boosted 2% milk," which can be substituted in any milk-based beverage recipe, like a hot latte. This provides a different pathway to incorporating more protein, extending the benefits beyond cold beverages.
Available Flavors and Drink Combinations
One of the most appealing aspects of the protein cold foam is the wide range of flavors available, both for customization and in pre-designed menu items.
Year-Round Permanent Flavors
- Banana (new): Offers a tropical and sweet twist, especially with matcha.
- Vanilla: A classic, sweet, and toasty flavor that pairs well with many drinks.
- Sugar-Free Vanilla: A great option for those reducing sugar intake.
- Chocolate: Adds a rich, indulgent mocha-like flavor.
- Matcha: Creates a creamy, earthy balance.
- Salted Caramel: A sweet and salty combination.
- Brown Sugar: Offers a warm, molasses-like sweetness.
- Plain: An unsweetened option for a pure protein boost.
Signature Protein Cold Foam Drinks
- Iced Banana Cream Protein Matcha: Unsweetened matcha and classic syrup topped with Banana Protein Cold Foam.
- Iced Vanilla Cream Protein Latte: Espresso and milk topped with Vanilla Protein Cold Foam.
- Chocolate Cream Protein Cold Brew: Cold brew and vanilla syrup topped with Chocolate Protein Cold Foam.
Nutritional Insights: Protein Content and Considerations
The amount of protein varies depending on whether the cold foam is an add-on or featured in a specific drink. A standard customization of a grande beverage with protein cold foam adds approximately 15 grams of protein. However, the three signature iced beverages with protein cold foam pack between 19 and 26 grams of protein per grande. For comparison, a regular grande Iced Vanilla Latte has only about 12 grams of protein.
According to dietitians, the added protein can increase satiety, helping you feel fuller for longer. However, some of the flavored drinks can be high in calories and sugar, so it is important to be mindful of your overall intake. Opting for the sugar-free vanilla or plain cold foam is a good strategy to maximize the protein benefits while minimizing added sugar.
Comparison Table: Protein Cold Foam Drinks vs. Standard
| Drink (Grande) | Approximate Protein (g) | Approximate Calories | Approximate Sugar (g) | Key Feature |
|---|---|---|---|---|
| Chocolate Cream Protein Cold Brew | 19 | 330 | 26 | Layered indulgence |
| Standard Chocolate Cream Cold Brew | ~3-4 (from milk) | 250 | 22 | Lower protein, lower calories |
| Iced Vanilla Cream Protein Latte | 26 | 390 | 25 | High protein latte |
| Standard Iced Vanilla Latte | ~12 (from milk) | 200 | 25 | Lower protein |
| Iced Banana Cream Protein Matcha | 24 | 430 | 36 | High-calorie, fruity flavor |
| Standard Iced Matcha Latte | ~12 (from milk) | 200 | 32 | Lower protein, lower calories |
Note: Nutritional information can vary based on milk and syrup adjustments.
How to Order and Customize Your Protein Cold Foam
There are two main ways to enjoy Starbucks' new protein offerings:
- Order a Signature Drink: The menu features several drinks designed specifically with protein cold foam, like the Iced Banana Cream Protein Matcha.
- Add Protein Cold Foam as an Add-on: For an additional charge, you can add any protein cold foam flavor to any cold beverage, including cold brews, iced coffees, iced teas, or Refreshers. The customization options are extensive, allowing for unique drink combinations.
The Verdict: Taste, Texture, and Value
Early reviews have been mixed but generally positive, with many customers and taste testers noting the foam does not have a chalky, artificial taste often associated with protein powder. The inclusion of whey protein and lecithin ensures a smooth, creamy texture. Some find the mouthfeel slightly thicker, but overall, the added protein is well-integrated with the classic Starbucks flavors. Cost-wise, the protein cold foam is an upcharge, similar to other customizations, but the price can be justified by the significant protein increase. For those looking for a flavorful, high-protein coffee option, the new cold foam is a strong contender.
Conclusion
The new protein cold foam at Starbucks is a timely and innovative menu addition that effectively meets the consumer trend towards more functional, high-protein beverages. It provides a simple and tasty way to increase protein intake without sacrificing flavor or the classic Starbucks experience. With a variety of flavors and customization options, it offers flexibility for many different preferences. While some drinks can be high in sugar and calories, options like the unsweetened foam allow for a healthier choice. This new feature is not only a boon for fitness enthusiasts but also a clever move by Starbucks to modernize its menu and stay ahead of the curve in the competitive beverage market.
For more information on the official product launch, you can visit the Starbucks press release.
