The Limited-Time Vegan Crunchwrap Explained
In 2023, Taco Bell tested its first explicitly vegan entrée, the Vegan Crunchwrap, in Los Angeles, New York City, and Orlando. This innovative menu item was a fully-vegan version of its iconic Crunchwrap Supreme, designed to deliver the same craveable experience without any animal products.
What was inside the Vegan Crunchwrap?
The Vegan Crunchwrap was a product of extensive development in the Taco Bell test kitchen. It featured a proprietary plant-based beef substitute, which a Taco Bell spokesperson described as a “boldly seasoned plant-based protein that has been in the works for years”. The wrap was completed with two specially developed vegan sauces: a cool vegan blanco sauce and a warm vegan nacho sauce, along with shredded lettuce, diced tomatoes, and a crispy tostada shell.
Proprietary vs. Partnered Plant-Based Proteins
Interestingly, Taco Bell's proprietary vegan beef was separate from a previously announced partnership with Beyond Meat. This demonstrated the company's commitment to developing its own unique vegan products tailored to the Taco Bell flavor profile. While the Beyond Meat collaboration was expected to launch another plant-based protein, the Vegan Crunchwrap showcased Taco Bell's internal innovation capabilities.
A Test Run for Future Vegan Offerings
The limited-time nature of the Vegan Crunchwrap was part of a strategy to gather customer feedback and inform future menu developments. The success of this test in cities with large vegan populations bodes well for the future, and many fans are hopeful for a nationwide permanent rollout or similar innovative vegan additions.
Customizing Your Vegan Taco Bell Order
Even when limited-edition items like the Vegan Crunchwrap are not available, Taco Bell remains one of the most vegan-friendly fast-food chains due to its highly customizable menu.
The Magic of Ordering “Fresco Style”
To make most vegetarian items vegan, the key is to order them “Fresco Style”. This removes all dairy and mayo-based sauces—such as cheese, sour cream, and creamy jalapeño sauce—and replaces them with fresh pico de gallo. This simple trick can transform many menu items into a vegan-friendly feast.
Protein Swaps for Plant-Based Power
To replace meat, Taco Bell offers several delicious vegan protein options:
- Black Beans: A hearty and classic choice for any taco or burrito.
- Seasoned Refried Beans: These are certified vegan and add a creamy texture.
- Potato Bites: A popular and flavorful choice for extra heft and texture.
- Seasoned Rice: A great base for burritos or bowls.
By combining these vegan-friendly ingredients, you can build a satisfying and flavorful meal that caters to your dietary needs. For a detailed guide on creating custom vegan orders, see Taco Bell's official guide to vegetarian and vegan eating.
Vegan Menu Options: Custom vs. Limited-Time
| Feature | Custom Vegan Order (Permanent Menu) | Vegan Crunchwrap (Limited-Time Test) |
|---|---|---|
| Availability | Always available at any Taco Bell location. | Only available for a limited time during 2023 in select cities. |
| Plant-Based Meat | Uses existing options like beans or potatoes. | Featured a new, proprietary seasoned vegan beef. |
| Dairy Alternatives | Replaces dairy with pico de gallo via "Fresco Style". | Included proprietary vegan nacho cheese and blanco sauce. |
| Key Component | Requires modifications to existing vegetarian items. | Designed as a complete, explicitly vegan entrée from the start. |
| Ease of Ordering | Requires verbal instructions or specific online order adjustments. | Ordered as-is off the menu, with no modifications necessary. |
Conclusion: The Future of Vegan at Taco Bell
While the specific new vegan at Taco Bell, the Vegan Crunchwrap, was a limited-time offering, it demonstrated the brand’s deep commitment to its plant-based consumers. The successful trial run and positive customer feedback are strong indicators that more explicit, ready-to-order vegan items are in the pipeline. For now, Taco Bell fans can continue to enjoy a wide variety of custom vegan options by utilizing the "Fresco Style" modification and substituting beans or potatoes for meat. The future for vegan fast-food at Taco Bell is looking brighter than ever, with innovation driving the menu forward.
How to create a custom vegan meal using the existing menu
- Start with a vegetarian base like the Bean Burrito, Black Bean Crunchwrap Supreme, or Spicy Potato Soft Taco.
- Order the item “Fresco Style” to remove dairy products.
- Add or substitute additional vegan ingredients like black beans, potatoes, rice, guacamole, or jalapeños for more substance.
- Confirm your custom order with the cashier or check your mobile app to ensure all dairy items have been removed.
Vegan-Friendly Ingredients at Taco Bell
- Proteins: Black Beans, Refried Beans, Potato Bites.
- Sauces: All mild, hot, and fire sauce packets, Red Sauce, Breakfast Salsa.
- Toppings: Lettuce, Tomatoes, Onions, Jalapeños, Guacamole.
- Shells: Hard and soft taco shells, Chalupa shells, Tortillas, Tostada shells.
- Sides: Seasoned Rice, Black Beans and Rice, Cinnamon Twists, Nacho Fries (without cheese sauce).
