Deciphering the Printer's Mark
For most of the world, including North America and Europe, the small dots, squares, or circles of color seen on packaging are known as 'process control patches' or 'printer's color blocks'. These marks are not for consumers, but rather for the manufacturer's quality assurance team.
The CMYK Printing Process
These marks relate to the CMYK color model (Cyan, Magenta, Yellow, and Key/Black) used in commercial printing. Each color is applied in layers, and the dots allow technicians to check the density and alignment (registration) of these layers. Proper alignment ensures the final image isn't blurry. Red, often represented by Magenta in CMYK, and brown, created by mixing colors, are part of this check.
Importance of Consistent Color
Maintaining consistent color is crucial for brand identity. These control patches help ensure that packaging color remains uniform across millions of items, preventing deviations that could harm brand trust.
The Indian Dietary Symbol: A Mandatory Indicator
In India, the red and brown mark serves a different purpose. According to the Food Safety and Standards (Packaging and Labelling) Regulations, packaged food must display a mark indicating whether it's vegetarian or non-vegetarian.
The FSSAI Regulations
The symbol for non-vegetarian food is a brown-filled circle within a brown square. To aid those with color blindness, a brown-filled triangle inside a brown square was also introduced in 2021. Vegetarian food is marked with a green circle inside a green square. Non-vegetarian food includes any part of an animal, except for milk and milk products. This symbol helps consumers make quick dietary choices. While some may recall a red dot, the current legal mark for non-vegetarian content in India is brown.
Comparison: Printer's Mark vs. Dietary Symbol
| Feature | Printer's Mark | Indian Dietary Symbol |
|---|---|---|
| Purpose | Quality control for printing | Consumer information on dietary content |
| Audience | Printers and manufacturers | General consumers in India |
| Appearance | Often a row of CMYK (or other) colors | Standardized brown circle/triangle in a brown square |
| Location | Along packaging edges, seams, or flaps | Prominently on the principal display panel |
| Mandatory? | No, but standard industry practice | Yes, legally required in India for packaged foods |
| Indicates | Ink density and alignment | Presence of non-vegetarian ingredients |
Conclusion: Context is Key
The meaning of the red and brown mark on food packets depends on context. Globally, they are primarily printer's marks for quality control. In India, they are legally mandated dietary symbols indicating non-vegetarian content. Understanding the location where the food was packaged clarifies the mark's purpose. For further reading on packaging printing, consult resources like the Kennisinstituut Duurzaam Verpakken.