Waterloo's Commitment to Zero Sweeteners
In a market flooded with flavored beverages, Waterloo has carved out a niche by focusing on pure, authentic taste without relying on traditional or alternative sweeteners. Since its founding in 2017, the company's commitment has been to produce better-for-you sparkling waters, which means no sugar, no artificial sweeteners, and zero calories in its core lineup.
This approach distinguishes Waterloo from many other flavored seltzers and sparkling drinks that often add non-caloric sweeteners like stevia, aspartame, or sucralose to enhance flavor intensity and sweetness. By avoiding these ingredients, Waterloo appeals to consumers who are health-conscious, follow specific diets like Whole30, or simply prefer a crisp, clean flavor profile without a sweet aftertaste.
The Art and Science of Natural Flavors
So, if not sweeteners, what gives Waterloo its distinct and full-bodied taste? The answer lies in the company's "full-flavor artistry," which involves a complex layering of natural flavors and aromas. These flavors are derived from natural sources, such as vegan fruit and botanical extracts, essences, and oils. Waterloo's flavor artists meticulously blend these extracts to create an authentic flavor experience that ignites the senses.
The process of layering flavors and adding carbonation at optimal cold temperatures results in a unique and layered profile. This technique allows the brand to deliver a satisfying beverage that tastes like its named fruit or ingredient, even without containing any juice.
Comparing Waterloo to Other Flavored Sparkling Waters
To truly understand what sets Waterloo apart, it's helpful to compare its ingredients and flavor approach with other popular sparkling water brands. The main point of differentiation is the use of sweeteners.
| Feature | Waterloo | LaCroix | Bubly | Sparkling Ice |
|---|---|---|---|---|
| Sweeteners | None (Zero Sugar/Artificial) | None (Zero Sugar/Artificial) | None (Zero Sugar/Artificial) | Yes (Sucralose) |
| Flavor Source | Non-GMO Natural Flavors | Natural Essences | Natural Flavors | Natural Flavors, Fruit Juice Concentrate |
| Calories | Zero | Zero | Zero | Zero |
| Sodium | Zero | Zero | Zero | Minimal or Zero |
| Taste Profile | Authentic, full-bodied without sweetness | Light, subtle flavor | Subtle, fruity flavor | Noticeably sweet |
The Ingredient List: Simple and Pure
For consumers who scrutinize ingredient lists, Waterloo offers maximum transparency and simplicity. The back of any can of Waterloo sparkling water will reveal an incredibly short list of ingredients: purified carbonated water and natural flavors. This minimal ingredient list further reinforces the brand's commitment to creating a clean-label product.
In addition to being sweetener-free, Waterloo's products are also certified gluten-free, vegan, and kosher. The use of Non-GMO Project Verified natural flavors means the ingredients are sourced from vegan plant materials, such as extracts, oils, and essences. For those who prefer a non-carbonated option, the brand also offers a line of still waters that are equally free of sugar and sweeteners, and feature electrolytes for taste.
Health and Lifestyle Benefits
Choosing a beverage like Waterloo, which has zero calories and no sweeteners, aligns with several popular health-conscious lifestyles and goals. It supports weight management efforts by providing a flavorful alternative to sugary soft drinks and juices without the added calories. For individuals with diabetes, it offers a safe way to enjoy a variety of flavors without impacting blood sugar levels. Furthermore, the absence of artificial sweeteners means avoiding potential health concerns that have been associated with some synthetic alternatives, such as aspartame and sucralose. This makes Waterloo a refreshingly straightforward choice for everyday hydration.
Ultimately, the question of what is used to sweeten Waterloo sparkling water is best answered with a definitive "nothing." The brand's success is a testament to the fact that great flavor can be achieved through pure ingredients and careful craftsmanship, without the need for any added sugar or sweeteners.
Sources:
- Waterloo Sparkling Water. "FAQ." Accessed October 12, 2025. https://www.drinkwaterloo.com/faq/.
- Beverage Industry. "Waterloo Sparkling Water shows how to authentically support healthy, active lifestyles." June 7, 2023. https://www.bevindustry.com/articles/95878-waterloo-sparkling-water-shows-how-to-authentically-support-healthy-active-lifestyles.
Conclusion
In summary, Waterloo sparkling water is not sweetened with any sugars or artificial sweeteners. The flavor comes solely from natural essences and extracts, blended with purified, carbonated water. This commitment to a zero-sweetener formula, combined with their focus on flavor artistry, creates a distinctively crisp and authentic taste that appeals to health-conscious consumers and those who simply prefer a straightforward, unsweetened beverage. The result is a clean, refreshing drink that truly stands out in the crowded sparkling water market.
