The Primary Sweeteners in SmartSweets
SmartSweets has built its brand on the promise of "kicking sugar" while keeping delicious candy. To achieve this, the company relies on a carefully selected combination of plant-based sweeteners and fibers that provide sweetness without the high sugar load or artificial aftertastes often found in other low-sugar candies. The main sweetening agents used are stevia leaf extract and, in some product versions, allulose.
Stevia Leaf Extract
Stevia is a highly potent, zero-calorie sweetener derived from the leaves of the Stevia rebaudiana plant. It is significantly sweeter than table sugar, meaning only a small amount is needed to achieve the desired sweetness. SmartSweets specifically uses a high-quality stevia extract to avoid the bitter aftertaste that some individuals associate with lower-quality stevia products. This plant-based sweetener is a cornerstone of the SmartSweets recipe, providing sweetness without impacting blood sugar levels.
Allulose (in some formulas)
In some earlier iterations and specific product lines, SmartSweets also used allulose, a "rare sugar" that is naturally found in small quantities in foods like raisins and figs. Allulose is unique because, although it is a sugar, it is not metabolized by the body in the same way, meaning it has virtually no calories and does not spike blood sugar or insulin. This makes it a popular choice for those on low-carb or keto diets. Some product formulas have transitioned away from or reduced allulose in favor of their fiber blend, but it remains a key ingredient in understanding the brand's history.
Soluble Fibers: More Than Just Fillers
SmartSweets' approach goes beyond just replacing sugar with a non-caloric sweetener. The products also contain significant amounts of dietary fiber, which plays a crucial role in both sweetness and texture.
- Isomalto-oligosaccharides (IMO): Derived from sources like tapioca, IMO acts as a soluble fiber that adds bulk and a subtle sweetness. This ingredient is key to replacing the high-fructose corn syrup and other sugary syrups found in traditional candy, creating a satisfying, chewy texture. By being a non-digestible carbohydrate, IMO helps contribute to the high fiber content of SmartSweets products.
- Chicory Root Fiber: This is another plant-based, soluble fiber used to improve texture and sweetness. It has a mild sweetness and helps contribute to the overall fiber count, which aids in digestion.
Comparison of Sweeteners: SmartSweets vs. Traditional Candy
This table outlines the key differences in sweetening agents and nutritional impact between SmartSweets and traditional candy.
| Feature | SmartSweets (e.g., Gummy Bears) | Traditional Gummy Candy |
|---|---|---|
| Primary Sweeteners | Stevia Leaf Extract, Allulose (varies by product), Isomalto-oligosaccharides | Refined Cane Sugar, High-Fructose Corn Syrup |
| Sugar Alcohols | None | Sometimes used, often in "sugar-free" versions, can cause digestive upset |
| Added Sugar Content | Very low (1-4g per bag) | Very high (20g+ per serving) |
| Sweetness Source | Plant-based, non-GMO sweeteners | Processed, caloric sugars |
| Dietary Fiber Content | High (often 6g+ per bag) | Minimal to none |
| Impact on Blood Sugar | Minimal, as stevia and allulose are not metabolized like sugar | Significant, can cause rapid spikes in blood glucose |
Are SmartSweets Healthy?
While SmartSweets offers a significant reduction in sugar compared to regular candy, they should still be considered a treat rather than a health food staple. The high fiber content is beneficial, helping to promote fullness and digestive health. However, as with any packaged food, moderation is key. Some individuals may experience mild digestive discomfort from the high fiber content if consumed in large quantities. The company is transparent about its ingredients and mission to provide a better-for-you candy, but it is important to remember that it is still a candy.
Conclusion: A Smarter Way to Satisfy Your Sweet Tooth
In summary, the sugar used in SmartSweets is not traditional sucrose but rather a sophisticated combination of natural, plant-based sweeteners and soluble fibers. By using stevia leaf extract and isomalto-oligosaccharides, with some products historically containing allulose, SmartSweets can create a delicious candy with a fraction of the sugar found in conventional products. This allows consumers to enjoy a sweet treat without the high sugar intake, artificial sweeteners, or added sugar alcohols, aligning with the brand's mission to "kick sugar". The company continues to innovate and refine its recipes, staying transparent about its ingredient choices to provide a guilt-free indulgence for candy lovers.
For more information on the science behind alternative sweeteners, the Food and Drug Administration (FDA) provides resources on approved sugar substitutes.
