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Is SUBWAY chicken all chicken? The truth behind the 2017 controversy

3 min read

In 2017, a CBC 'Marketplace' investigation revealed that DNA tests on Subway's chicken products indicated they contained significantly less than 100% chicken DNA. This bombshell report sparked a global conversation asking: Is SUBWAY chicken all chicken?

Quick Summary

An overview of the 2017 report suggesting Subway's chicken was not entirely meat, the company's rebuttal with its own test results, the role of fillers and processing, and the current state of the brand's poultry products.

Key Points

  • 2017 Controversy: A CBC 'Marketplace' report in 2017 alleged that DNA tests showed Subway's chicken products were only around 50% chicken DNA.

  • Subway's Rebuttal: Subway denied the report, citing its own independent lab tests that found less than 1% soy protein in its chicken, used in marinades.

  • Processing vs. Unprocessed: Fast-food chicken is typically a 'restructured product' containing additives for flavor, moisture, and binding, so a 100% chicken DNA result is not expected.

  • Legal Action: Subway filed a $210 million defamation lawsuit against CBC, which was ultimately dismissed by an Ontario court in 2019.

  • Different Testing Methods: The discrepancy in test results was likely due to differences in methodology, with DNA tests potentially overstating filler content compared to compositional analysis.

  • Consumer Awareness: The event prompted consumers to question fast-food ingredient transparency and the meaning of 'real chicken' in a processed context.

In This Article

The CBC Marketplace investigation

In February 2017, a report by the Canadian Broadcasting Corporation's 'Marketplace' program generated significant attention regarding the composition of chicken served at several fast-food chains in Canada. Specifically, DNA testing conducted by a lab at Trent University suggested that Subway's chicken products contained notably lower percentages of chicken DNA compared to some competitors. The oven-roasted chicken was reported to contain 53.6% chicken DNA, and the chicken strips only 42.8%, with soy being the primary other ingredient detected.

Subway's swift and strong rebuttal

Subway quickly and forcefully disputed the 'Marketplace' findings. The company's leadership stated that the claim of their chicken being only 50% chicken was entirely incorrect. To counter the report, Subway commissioned independent laboratories in both the U.S. and Canada to perform their own tests. Subway's test results indicated that soy protein content was less than 1% in their chicken products, consistent with its use in marinades and seasonings. Subway maintained that their chicken is made from 100% white meat chicken with added spices, seasoning, and marinade. They also raised questions about the validity of the CBC's testing methods.

The fallout and legal battles

The controversy led to legal challenges. In Quebec, Canada, a class-action lawsuit was filed against Subway alleging misrepresentation, which was permitted to proceed to trial in late 2020. Subway, in turn, filed a $210 million defamation lawsuit against the CBC. However, an Ontario court dismissed Subway's lawsuit in 2019, ruling that the CBC's report was in the public interest and protected under anti-SLAPP legislation.

What is in fast-food chicken?

It's important to understand that processed chicken products in fast food often contain more than just chicken meat. While raw chicken is 100% chicken DNA, fast-food preparation often involves adding ingredients to improve taste, moisture, and texture.

Common additives include:

  • Water for moisture.
  • Spices and seasonings for flavor.
  • Binding agents like soy protein or modified potato starch.
  • Marinades, which can contain ingredients like sodium phosphates.

Comparison of Subway and competitor chicken ingredients

To provide context for Subway's chicken, here's a comparison based on information available around the time of the 2017 report. Ingredient lists can vary by region and may change over time.

Feature Subway's Chicken Strips Wendy's Grilled Chicken McDonald's Grilled Chicken
Stated Meat Boneless, skinless, chicken breasts Whole muscle chicken breast fillet 100% seasoned chicken breast
DNA Report (CBC) 42.8% chicken DNA 88.5% chicken DNA 84.9% chicken DNA
Key Non-Meat Additive Soy protein concentrate Marinade and herbs Seasoning and other ingredients
Texture Restructured, bound together Whole fillet Single piece, trimmed for size

The verdict: Why the different test results?

The discrepancy in results between the Trent University DNA tests and Subway's commissioned lab tests likely stems from differences in testing methods. Some food scientists have argued that DNA testing isn't the most accurate way to determine the overall meat content of a processed food product. Factors like cooking methods and sampling can influence DNA results. Subway's labs likely used compositional analysis by weight, a standard industry practice, which indicated very low levels of soy. The general conclusion is that while the 'Marketplace' report highlighted the presence of fillers in fast-food chicken, the DNA testing method likely exaggerated the amount of soy.

Conclusion: Navigating the fast-food landscape

The 2017 Subway chicken controversy brought attention to food labeling and consumer understanding of processed foods. While Subway's chicken is a restructured product with added ingredients, it was not found to be 50% soy. This event serves as a reminder that fast-food products often contain more than just the primary meat ingredient. Transparent labeling and understanding ingredient lists are important for consumers.

This incident highlights the complexities of food processing and the importance of clear ingredient information. Consumers looking for less processed options should be aware that fast food often includes various additives. For detailed information on Subway's ingredients, their official nutrition page is available.

The question "Is SUBWAY chicken all chicken?" is nuanced. It depends on whether one defines 'all chicken' as unprocessed meat or a finished product with additives. Subway officially states their chicken is 100% white meat with added ingredients, a claim supported by their subsequent testing.

Visit Subway's official page for more details on their chicken ingredients

Frequently Asked Questions

The CBC 'Marketplace' report, citing a DNA analysis by a Trent University lab, claimed that Subway's oven-roasted chicken contained 53.6% chicken DNA, and the chicken strips contained 42.8%.

Subway strongly refuted the report, calling it false and misleading. The company provided its own test results from independent labs, which showed less than 1% soy protein in its chicken products.

According to Subway, its chicken contains 100% white meat chicken, along with added spices, seasoning, and a marinade that includes a small amount of soy protein (less than 1%) to help with texture and moisture.

No, an Ontario court dismissed Subway's $210 million defamation lawsuit against the CBC in 2019, ruling that the report was a matter of public interest.

The discrepancy is attributed to different testing methods. DNA tests measure the presence of DNA, which can be affected by processing, while compositional analysis (likely used by Subway's labs) measures the overall composition by weight.

The phrasing is complex. The chicken itself is 100% white meat, but it is mixed with marinades, spices, and seasonings. The final product is not a single, unprocessed piece of meat, a distinction most fast-food companies adhere to.

The use of fillers, marinades, and binders is a common practice in the fast-food industry. The CBC investigation found that even competitors' products, which tested much higher for chicken DNA, also contained added ingredients.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.