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What is the 10 10 5 rule for nutrition? A beginner's guide to reading labels

5 min read

According to research, many consumers find nutrition information panels confusing, but the 10 10 5 rule for nutrition offers a simple and effective shortcut to understanding them. This practical guideline helps you quickly compare similar packaged foods and make more informed, healthier choices while shopping.

Quick Summary

This guide explains the 10-10-5 rule, a tool for analyzing processed food labels. It details how to check the 'per 100g' column to select products with less than 10g of fat, less than 10g of sugar, and more than 5g of fiber.

Key Points

  • Less Fat, Less Sugar, More Fiber: The 10 10 5 rule suggests choosing products with less than 10g of fat, less than 10g of sugar, and more than 5g of fiber per 100g.

  • Use 'Per 100g' Column: To compare products fairly, always use the 'per 100g' column on the nutrition label, not the 'per serving' column.

  • A Simple Comparison Tool: This rule is a quick and easy way to evaluate similar processed foods and select a healthier option.

  • Not for All Foods: The rule is most applicable to packaged and processed foods and doesn't apply perfectly to naturally high-fat or fibre-free products like nuts or plain yoghurt.

  • Consider the Whole Picture: The rule is a useful shortcut, but it should be combined with other healthy eating practices, like checking the ingredients list and being mindful of portion sizes.

  • Promotes Nutrient-Dense Choices: Following this rule encourages you to select products that are lower in empty calories and higher in valuable dietary fibre.

In This Article

Understanding the 10 10 5 Rule: A Simple Label-Reading Method

The 10 10 5 rule is a straightforward benchmark for evaluating the nutritional value of packaged foods, especially processed items. It simplifies the often-overwhelming nutrition information panel (NIP) by focusing on three key metrics: total fat, total sugar, and dietary fiber. The most critical part of applying this rule is to ignore the 'per serving' column and focus exclusively on the 'per 100g' column, which allows for a consistent and direct comparison between different products. The rule states that for a packaged food to be a healthy choice, it should contain:

  • Less than 10g of total fat per 100g.
  • Less than 10g of total sugar per 100g.
  • More than 5g of dietary fibre per 100g.

The 'Less than 10g of Fat' Guideline

Fat is a crucial component of a healthy diet, but too much, particularly saturated and trans fats, can increase the risk of heart disease and other health issues. The 'less than 10g' recommendation helps you limit your intake of excess fat, especially the unhealthy kinds often found in processed snacks, pastries, and pre-packaged meals. While it's important to remember that all fats are energy-dense, this guideline pushes you towards choosing leaner options. When comparing products, this rule encourages you to favor those that are lower in fat, which often correlates with less overall processing.

The 'Less than 10g of Sugar' Guideline

High consumption of added sugars contributes to weight gain, obesity, and tooth decay. The 10g sugar guideline per 100g focuses on limiting free sugars—those added by the manufacturer, cook, or consumer, as well as those found in honey, syrups, and fruit juices. By choosing items with less than 10g of sugar, you are effectively cutting back on empty calories and reducing your intake of high-sugar ingredients that can cause blood sugar spikes. This is particularly useful for assessing items like breakfast cereals, muesli bars, and ready-made sauces where sugar content can be deceptively high.

The 'More than 5g of Fibre' Guideline

Fibre is an essential nutrient for digestive health and helps you feel full and satisfied for longer. Most people do not consume enough fibre, making this part of the rule especially beneficial. The 'more than 5g' recommendation steers you towards whole-grain products, fruits, and vegetables that are naturally rich in fibre. For packaged goods like crackers, breads, and cereals, a higher fibre count often indicates a more nutrient-dense, less processed product. This single metric can be a good proxy for overall quality.

How to Use the 10 10 5 Rule During Your Grocery Shopping

Applying this rule is a simple process that can be integrated into your weekly shopping trip. Here is a step-by-step guide:

  1. Find the Nutrition Information Panel (NIP): Locate the table on the product's packaging that lists its nutritional content.
  2. Focus on 'Per 100g': Ignore the 'per serving' size, as this can vary widely and is often misleading. The 'per 100g' column provides a standardized benchmark for fair comparison.
  3. Check the Fat Content: Look for the 'Fat' line. Does it have less than 10g per 100g? If so, it passes the first test.
  4. Check the Sugar Content: Find the 'Sugar' line. Does it have less than 10g per 100g? If yes, it passes the second test.
  5. Check the Fibre Content: Look for the 'Fibre' line. Does it have more than 5g per 100g? A score of 5g or more is excellent.
  6. Compare and Choose: After reviewing multiple similar products using this method, select the one that best meets these three criteria. Remember, if a food naturally has no fibre (like yogurt), focus on the fat and sugar numbers.

Comparison Table: Cereal Options and the 10 10 5 Rule

Let's compare three hypothetical breakfast cereals using the per 100g column to see the rule in action. This demonstrates how a seemingly healthy option can be less optimal than another.

Feature 'Healthy' Cereal 'Average' Cereal 'Chocolate' Cereal
Fat (per 100g) 5g 12g 15g
Sugar (per 100g) 8g 15g 25g
Fibre (per 100g) 6g 4g 2g
Pass/Fail 10 10 5? Pass (All) Fail (Fat, Sugar, Fibre) Fail (All)

As the table shows, applying the rule quickly identifies the most nutritious choice among the three options. The 'Healthy' cereal passes all three benchmarks, making it the clear winner for a healthier breakfast.

Benefits and Limitations of the 10 10 5 Rule

While the 10 10 5 rule is an excellent starting point, it's not a complete nutritional strategy and has both pros and cons.

Benefits:

  • Simplicity: The rule boils down complex information into three easy-to-remember numbers, making it accessible for everyone.
  • Quick Comparison: It allows for fast and consistent comparison of products in the same category without getting bogged down by complicated nutrient percentages.
  • Focus on Whole Foods: By prioritizing lower fat, lower sugar, and higher fibre, the rule naturally nudges you towards less processed and more whole food options.

Limitations:

  • Doesn't Consider All Nutrients: The rule ignores other critical nutrients like sodium, protein, and vitamins. Some healthy foods, like nuts, are high in fat and would 'fail' the test despite being nutritious.
  • Not Universal: The rule is not designed for all food types. As mentioned, a food like natural yoghurt, which is fibre-free, will not meet all criteria but can still be a healthy choice.
  • Doesn't Differentiate Fat Types: It doesn't distinguish between healthy unsaturated fats and unhealthy saturated fats. For example, a product with healthy fats might be ruled out.

Making Smarter Choices Beyond the 10 10 5 Rule

The 10 10 5 rule is a powerful tool, but it works best as part of a broader approach to healthy eating. Here are some additional tips for navigating the supermarket and making healthier choices:

  • Scan the Ingredients List: Ingredients are listed in descending order by weight. Avoid products where sugar, fat, or salt are among the first few ingredients.
  • Watch for Hidden Names: Be aware of the many different names for sugar, such as sucrose, glucose, maltose, and high-fructose corn syrup.
  • Be Mindful of Portion Sizes: Even if a food passes the 10 10 5 rule, consuming it in large quantities can negate its health benefits. Always be aware of the recommended serving size and control your portions.
  • Consider Sodium: Keep an eye on sodium content. Look for products with less than 400mg per 100g, as excessive salt intake is linked to high blood pressure.
  • Balance Your Diet: The 10 10 5 rule is a tactical tool for choosing packaged goods. The overall strategy should involve a diet rich in whole foods, like fruits, vegetables, and whole grains. A balanced approach also helps limit foods and drinks high in saturated fats, salt, and free sugars.

Conclusion

The 10 10 5 rule for nutrition is a simple, practical, and effective method for comparing processed and packaged foods. By quickly checking the fat, sugar, and fiber content per 100g, you can make smarter choices at the supermarket. While it isn't a substitute for a comprehensive nutritional plan and has its limitations, it serves as an excellent starting point for building a healthier, more balanced diet. Integrating this rule into your shopping routine, along with other mindful eating strategies, empowers you to take control of your nutrition and move toward better health.

Frequently Asked Questions

No, the rule is primarily a tool for comparing similar processed and packaged foods. For whole foods or items that are naturally high in fat (like nuts) or have no fiber (like plain dairy), it's not the right benchmark.

The 'per serving' size can be inconsistent between brands and is often unrealistically small. The 'per 100g' column provides a consistent, standardized metric for comparing products directly and fairly.

The 'fat' line indicates the total fat content, while 'saturated fat' is a sub-category. The 10 10 5 rule refers to total fat, but it is also important to choose foods with lower saturated fat for better heart health.

Yes. While the rule is a great guide, a food can still have other unhealthy qualities. For example, it could be very high in sodium or made with highly processed, low-quality ingredients.

The 10 10 5 rule is not intended for whole foods that are naturally high in healthy fats. For such items, it's better to judge their nutritional value based on their overall profile rather than this specific benchmark.

The rule is very useful for comparing items like breakfast cereals, crackers, muesli bars, pre-packaged sauces, and certain breads. These are products where the fat, sugar, and fibre content can vary significantly between brands.

The core 10 10 5 rule does not address sodium, but it is another important nutrient to monitor on the label. A general guideline is to look for less than 400mg of sodium per 100g.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.