Disputing the '84% Quitting' Narrative
The widely circulated statistic that 84% of vegans and vegetarians abandon their diet originates from a 2014 study by the animal rights research organization Faunalytics. While the study's findings received significant media attention, they were immediately met with criticism from the vegan and plant-based communities for conflating new, short-term dietary dabblers with long-term, ethically motivated vegans. The study's participants included those who had only attempted the diet for a few weeks or months, a period where dietary changes are often most challenging. Other, more robust and longer-term studies, such as the EPIC-Oxford study, which followed participants for many years, reported significantly lower rates of people abandoning their plant-based diets. These critiques underscore that what percentage of people quit veganism is far from a simple, singular number and depends heavily on the methodology and duration of the research.
What are the real abandonment statistics?
No single definitive statistic represents the universal rate of people quitting veganism. The variance between studies is significant, with some figures like the 84% being considered outliers due to their methodology. More nuanced research suggests that long-term adherence rates may be much higher than popular narratives imply. A key takeaway from the 2014 Faunalytics study often overlooked is that even those who reverted to eating meat often consumed fewer animal products than they did before their plant-based trial. The data points toward a more complex picture than a simple binary of success or failure.
Factors Influencing a Vegan Diet's Sustainability
Multiple factors contribute to whether an individual can successfully maintain a vegan diet long-term. Understanding these variables is crucial for anyone considering the switch or trying to persevere through challenges.
The role of motivation
Research indicates that the underlying reason for adopting a vegan diet is a powerful predictor of long-term success.
- Ethical vegans: Individuals who adopt veganism for ethical reasons related to animal welfare tend to have a higher retention rate. For them, the choice is not merely a diet but a philosophical and moral commitment, making it more robust against social pressures and cravings.
- Health-motivated vegans: Those primarily motivated by personal health benefits may be more likely to revert if they do not see the expected results or face nutritional challenges. This group may view it as a dietary experiment rather than a lifelong commitment.
- Environmental vegans: People driven by environmental concerns may maintain their diet for a shorter or longer duration depending on their level of commitment and perceived impact.
Common challenges that lead people to quit
People who return to consuming animal products often face similar hurdles. These can be grouped into several categories:
- Nutritional issues: A poorly planned vegan diet can lead to deficiencies in critical nutrients. Common issues include inadequate intake of vitamin B12, vitamin D, calcium, iron, and omega-3 fatty acids. This can lead to fatigue, anemia, and other health complications.
- Social isolation: Many former vegans cite social difficulties as a major reason for reverting. Feeling excluded at family dinners, social gatherings, or when dining out can create significant emotional strain and a feeling of being an outsider.
- Inconvenience and cost: Finding vegan options, especially when traveling or in areas with limited choices, can be inconvenient. While staple plant-based foods can be inexpensive, reliance on specialty vegan products can increase costs.
- Food cravings: Many ex-vegans report strong cravings for certain foods, particularly cheese, that were difficult to overcome. This can be particularly challenging early in the transition period.
Comparison of Adherence Factors
| Factor | High Adherence | Low Adherence | 
|---|---|---|
| Primary Motivation | Ethical or philosophical beliefs | Health benefits alone | 
| Nutritional Planning | Careful planning, supplementation, and fortified foods | Poorly researched, potentially imbalanced diets | 
| Support System | Active involvement in a vegan community or network | Lack of support from friends, family, or community | 
| Transition Method | Gradual changes over time ('baby steps') | Abruptly switching to a new diet ('cold turkey') | 
| Social Adaptation | Tactfully communicating choices and managing social situations | Feeling like an outsider and experiencing conflict | 
Strategies for Sustaining a Vegan Diet
For those determined to maintain a vegan diet long-term, several strategies can help overcome the common pitfalls.
- Educate yourself on nutrition: Understand the key nutrients you need to focus on and where to find them. This includes prioritizing varied protein sources, fortified foods, and supplements for B12 and potentially others. A balanced diet of whole foods will provide a much more stable base than relying on processed vegan alternatives.
- Build a support network: Seek out online communities, local groups, or friends who share your values. This can provide a sense of belonging and make navigating social challenges easier.
- Embrace a gradual transition: Instead of an overnight change, consider phasing out animal products slowly. Start with "Meatless Mondays," move to vegetarianism, and then transition to full veganism. This allows your body and social life to adjust at a more manageable pace.
- Learn to cook creatively: Developing a repertoire of delicious plant-based recipes can prevent boredom and manage cravings. Experiment with spices, new ingredients, and cooking techniques to discover the abundance of flavors available in a vegan diet.
- Address mental and emotional factors: Recognize that shifting away from a culturally ingrained diet is a significant psychological change. Don't feel guilty if you have slip-ups, and focus on the overall long-term goals.
Conclusion
While headlines have dramatically claimed high failure rates for veganism, the reality is far more nuanced. A significant portion of these statistics stems from studies with flawed methodologies that include short-term, uncommitted participants. For those who approach a vegan diet with ethical motivation, proper nutritional planning, and a strong support system, the chances of long-term success are substantially higher. The key to sustainability lies not in rigid perfection but in a well-informed, gradual, and supported approach that addresses potential challenges proactively.
Citations
- Do 84% Of Vegans And Vegetarians Really Go Back To ...
- A Summary Of Faunalytics' Study Of Current And Former ...
- Why people quit veganism + how to overcome it - Nourish You
- A Summary Of Faunalytics' Study Of Current And Former ...
- Do 84% Of Vegans And Vegetarians Really Go Back To ...
- "Most vegans quit" Research Context - Reddit
- The Impact of a Vegan Diet on Many Aspects of Health
- Overcoming Potential Dangers of a Vegan Diet - Dr. Taylor Wallace
- Ex-vegans: The real stories behind people who quit veganism
- How to Maintain a Balanced Diet as a Vegetarian or Vegan
- Family and Social Dynamics of Going Vegan - Grabenord
- Why do people quit being vegan if it's healthy? - Quora
- How to Start Eating Meat Again After Being Vegan or Vegetarian
- New Study Reveals 84% of Vegetarians Return to Meat
- Ex-vegans: The real stories behind people who quit veganism
- Why people quit veganism + how to overcome it - Nourish You
- Do 84% Of Vegans And Vegetarians Really Go Back To ...