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When starting to read a food label, where should you start first?

5 min read

A 2021 study found that many consumers read food packaging but struggle to interpret the nutrition facts label. When starting to read a food label, where should you start first to avoid confusion and make healthier choices? The answer lies at the very top.

Quick Summary

Begin with the serving size information to understand the basis for all other data, then evaluate calories and nutrient content. This process provides a reliable foundation for making informed food choices based on a clear understanding of the label's values.

Key Points

  • Begin with Serving Size: All other nutritional data on the label is dependent on the stated serving size, so check it first to avoid miscalculating your intake.

  • Mind the Calories: After checking the serving size, note the calories per serving and multiply if your portion is larger to accurately track your consumption.

  • Prioritize Nutrients to Limit: Scan for and aim for lower percentages of saturated fat, sodium, and added sugars to reduce the risk of chronic diseases.

  • Look for Beneficial Nutrients: Choose foods with higher percentages of fiber, Vitamin D, calcium, and iron to increase your intake of essential nutrients for overall wellness.

  • Read the Ingredients List: Ingredients are listed by weight in descending order. Check the first few to see what the food is primarily made of and identify hidden fats, sugars, or allergens.

  • Use the %Daily Value: The %DV is a handy tool that quickly indicates if a food is high (20% or more) or low (5% or less) in a specific nutrient.

  • Be Skeptical of Health Claims: Don't rely solely on marketing jargon like 'low-fat' or 'natural'; check the full nutrition panel for the complete picture.

In This Article

The First Step: Serving Information

The most important and foundational piece of information to check first on a food label is the serving size and servings per container. This is because all other nutritional values listed, from calories to sugar content, are directly tied to this specific serving size. Misinterpreting the serving size can lead to significant errors in calculating your actual intake, especially with products that look like a single portion but contain multiple servings. For instance, a small bag of chips may look like one serving but could contain two. If you eat the whole bag, you must double all the nutrient and calorie information listed to get an accurate picture of what you have consumed. By starting here, you ground your reading in reality, ensuring all subsequent data points are interpreted correctly relative to your actual portion.

Why Serving Size is Crucial for Mindful Eating

  • Prevents Overconsumption: Many packaged foods contain more than one serving, leading consumers to unknowingly eat more calories and nutrients than they intended. Checking the serving information first helps you control your portions.
  • Allows for Accurate Comparison: When comparing similar products from different brands, serving sizes can differ. Reading the serving information allows you to make a fair comparison, often by looking at the nutrients 'per 100g' or 'per 100ml'.
  • Establishes the Baseline: Without understanding the serving size, the rest of the label's information is meaningless. It sets the standard by which all other numbers should be measured for your specific dietary needs.

The Sequential Steps for Deeper Analysis

Once you have a handle on the serving size, move down the label in a systematic order to gather the full nutritional picture.

Step 2: Total Calories

After serving size, the next logical step is to check the total calories per serving. The FDA deliberately uses a larger, bolder font for calories to draw your attention to this key piece of information. Remember, this is the calorie count for the stated serving size, so adjust it based on how much you plan to eat. Balancing calorie intake with your body's energy needs is fundamental for weight management.

Step 3: The 'Less Of' List: Saturated Fat, Sodium, and Added Sugars

The middle section of the label highlights nutrients that are often overconsumed and associated with adverse health effects. You should aim to limit your intake of these:

  • Saturated Fat: High saturated fat intake can increase LDL ('bad') cholesterol, raising the risk of heart disease.
  • Sodium: Excessive sodium intake is linked to high blood pressure, a major risk factor for heart and kidney disease.
  • Added Sugars: These are sugars and syrups added during processing. High consumption makes it difficult to meet daily nutritional needs without exceeding calorie limits.

Step 4: The 'More Of' List: Beneficial Nutrients

This section lists nutrients that are generally under-consumed and promote better health. Look for foods with higher percentages of:

  • Dietary Fiber: Essential for digestive health, fiber can also help lower cholesterol and increase feelings of fullness.
  • Vitamin D, Calcium, Iron, and Potassium: Many Americans do not get enough of these key nutrients, which support bone health, prevent anemia, and help control blood pressure.

Step 5: Percent Daily Value (%DV)

The %DV is a quick interpretive tool that shows how a serving contributes to a total daily diet based on a 2,000-calorie reference. The simple 5/20 rule is your guide: 5% DV or less is considered low for that nutrient, while 20% DV or more is considered high. Use this to quickly assess if a product is a good source of beneficial nutrients or one to limit.

Step 6: The Ingredients List

Don't overlook the ingredients list. Ingredients are listed in descending order by weight, meaning the first ingredient is the most abundant in the product. This can reveal a lot about the food's quality. Be wary of long lists of unpronounceable ingredients, and learn to spot hidden names for fats, sugars, and salt. This list is also essential for identifying potential allergens.

Comparison of Two Hypothetical Cereals

Feature Cereal A (Per 100g) Cereal B (Per 100g) Insight
Calories 350 kcal 420 kcal Cereal A is lower in calories, a better choice for weight management.
Total Sugars 15g 28g Cereal A is significantly lower in sugar. Since this is 'per 100g', this reflects the true sugar content regardless of serving size.
Dietary Fiber 12g 5g Cereal A offers more than double the dietary fiber, beneficial for digestion.
Sodium 180mg 450mg Cereal A is much lower in sodium, a better option for heart health.
Saturated Fat 1.5g 4.5g Cereal A is lower in saturated fat, helping to reduce bad cholesterol levels.

Conclusion

Mastering how to read a food label starts with a single, crucial step: checking the serving size. By making this your initial focus, you ensure all other information is interpreted accurately, which is the cornerstone of making informed dietary decisions. From there, a structured approach—examining calories, limiting saturated fat, sodium, and added sugars, seeking beneficial nutrients, and checking the ingredients list—empowers you to navigate the supermarket aisles with confidence. Regular practice of these steps can help shift your eating habits toward more nutritious choices and better overall health. For further guidance on understanding specific label components, explore the official How to Understand and Use the Nutrition Facts Label - FDA website.

Summary of Key Takeaways

Begin with Serving Size: All other nutritional data on the label is dependent on the stated serving size, so check it first to avoid miscalculating your intake. Mind the Calories: After checking the serving size, note the calories per serving and multiply if your portion is larger to accurately track your consumption. Prioritize Nutrients to Limit: Scan for and aim for lower percentages of saturated fat, sodium, and added sugars to reduce the risk of chronic diseases. Look for Beneficial Nutrients: Choose foods with higher percentages of fiber, Vitamin D, calcium, and iron to increase your intake of essential nutrients for overall wellness. Read the Ingredients List: Ingredients are listed by weight in descending order. Check the first few to see what the food is primarily made of and identify hidden fats, sugars, or allergens. Use the %Daily Value: The %DV is a handy tool that quickly indicates if a food is high (20% or more) or low (5% or less) in a specific nutrient.

Lists and Components

Nutrients to Limit: Saturated Fat, Sodium, Added Sugars

Nutrients to Seek: Dietary Fiber, Vitamin D, Calcium, Iron, Potassium

What the Ingredients List Reveals: Order of ingredients by weight, hidden names for sugars/fats/salts, potential allergens, and overall processing level

What to Look for Beyond the Numbers

  • Health Claims vs. Reality: Don't rely solely on claims like "low-fat" or "natural." Always check the full nutrition panel to confirm the healthiness of the product.
  • Hidden Trans Fat: If the label says 0g trans fat, but the ingredients list includes "partially hydrogenated oil," the food contains a small amount per serving, which can add up if multiple servings are consumed.
  • Comparing 'Per 100g': For truly fair comparisons, ignore the serving size and use the 'per 100g' or 'per 100ml' column, especially when comparing similar products from different brands.

Frequently Asked Questions

All other nutritional information (calories, nutrients) on the label is based on the serving size, so understanding it is crucial for accurate intake assessment and proper portion control.

The 5/20 rule is a quick guide where 5% Daily Value or less of a nutrient is considered low, and 20% or more is considered high. Use this rule to quickly help choose healthier options.

No, these are marketing claims that can be misleading. Always check the full nutrition panel, as 'low-fat' items often have high sugar and 'sugar-free' may still contain sugar alcohols.

Labels can list 0g of trans fat if it contains less than 0.5g per serving. Look for "partially hydrogenated oil" or "hydrogenated oil" in the ingredients list, which indicates the presence of trans fat.

Added sugars are sweeteners put into processed foods and drinks, different from natural sugars. High intake of added sugars can displace nutrient-dense calories and is linked to health risks.

Comparing the 'per 100g' column ensures a fair, standardized comparison between similar products, as serving sizes can differ significantly between different brands.

The ingredients are listed in descending order by weight. Check the first few ingredients to see what the food is primarily made of and identify hidden fats, sugars, or potential allergens.

Generally, a shorter ingredient list indicates less processed food. Long ingredient lists, especially those with many unfamiliar chemicals and additives, can be a red flag for a highly processed food product.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.