The Swedish Candy Contradiction: Quality vs. Ingredients
One of the defining characteristics of Swedish candy, and a major factor in its global rise in popularity, is the perceived higher quality of ingredients compared to many American counterparts. Many brands avoid high-fructose corn syrup, artificial colors, and preservatives, which has led to a common misconception that all Swedish candy is inherently vegan or vegetarian-friendly. However, the use of animal-derived gelatin is not uncommon, and the only way to be certain is to inspect the ingredient label meticulously. This becomes particularly important in the context of lösgodis (pick-and-mix), a cultural institution where consumers select from large, self-serve bins.
What Exactly Is Gelatin?
Gelatin is a gelling agent and stabilizer derived from the collagen found in the bones, skin, and connective tissues of animals, most commonly cows and pigs. It is responsible for giving many gummies and chewy sweets their distinctive, bouncy texture. For individuals on vegetarian, vegan, or certain religious diets (such as halal or kosher), the presence of animal-derived gelatin makes these candies unsuitable. While gelatin is a common ingredient in candy worldwide, Swedish manufacturers often use plant-based alternatives, contributing to the confusion.
How to Identify Gelatin in Swedish Candy
When purchasing Swedish candy, especially from a mixed bag or an imported pack, a careful review of the ingredients is the only foolproof method. Here’s what to look for:
- Ingredient Label: Scan for the word "gelatin" or "gelatine." It may be listed explicitly, sometimes with its source (e.g., "pork gelatin").
- E-Number: In European labeling, gelatin may be listed as the food additive E441. Familiarizing yourself with these codes can be helpful, though many manufacturers now use clearer language.
- Plant-Based Alternatives: If the product is gelatin-free, the label will likely list a plant-based gelling agent. Common substitutes include pectin, modified cornstarch, and potato protein. Some vegan-certified candies might use agar-agar.
- Certified Vegan Labels: Look for official vegan certification symbols on the packaging, which confirm the product is free from all animal-derived ingredients, including gelatin.
Examples of Swedish Candies with and without Gelatin
To illustrate the variability, here is a comparison of some popular types and brands:
| Feature | Gelatin-Containing Swedish Candy | Gelatin-Free Swedish Candy | 
|---|---|---|
| Common Brands | Malaco, some pick-and-mix items | BUBS, JOM, BonBon | 
| Texture | Chewy, firm, gummy, and often shiny | Softer, "foamy," or a different kind of chew | 
| Ingredients | Explicitly lists "gelatin" or "gelatine" | Lists plant-based alternatives like pectin, cornstarch, or potato protein | 
| Appearance | Can be bright or dull, often multi-colored | Often have a distinct appearance; BUBS candies are a famous example with a dual-layer texture | 
Navigating the Lösgodis Wall
The beloved lösgodis tradition, where a candy wall is filled with hundreds of options, presents a unique challenge for those with dietary restrictions. Because candies are not individually wrapped, cross-contamination is a risk. Furthermore, ingredients lists might not be easily accessible for every item in the bin. The safest bet is to inquire with the retailer or seek pre-packaged, clearly labeled bags. Many popular Swedish candy stores in the U.S. and abroad explicitly offer vegan and gelatin-free pick-and-mix options, but always double-check with an employee to be certain.
More Than Just Gelatin: Broader Nutritional Picture
For those considering Swedish candy from a wider nutritional perspective, it's worth noting other differences beyond gelatin. Swedish candy manufacturers tend to use real sugar and natural flavorings, avoiding the high-fructose corn syrup and artificial dyes common in many candies. Some brands, like the popular BUBS line, are not only gelatin-free but also often gluten-free and made without artificial colors. This focus on higher-quality ingredients might appeal to those seeking a "cleaner" treat, though it remains a sugary indulgence. For healthier alternatives, one can explore Swedish brands that specialize in organic or sugar-free treats, like PĀNDY, which offer low-calorie options.
Conclusion
The idea that all Swedish candy is free from gelatin is a myth. While a strong commitment to cleaner, natural ingredients and the existence of many excellent vegan options are notable features, gelatin is still a common component in many products. For anyone following a vegetarian, vegan, or gelatin-conscious nutrition diet, the golden rule is to always check the ingredient label on packaged candies and to exercise caution when dealing with unpackaged pick-and-mix options. Fortunately, the rise of specialized Swedish candy stores and the popularity of brands like BUBS have made it easier than ever to find delicious, quality sweets that are completely gelatin-free. This makes it possible to enjoy the vibrant flavors and unique textures of Swedish candy without compromising your dietary principles.
Here is a guide explaining the difference between Swedish and American candy for further reading.