Understanding Why Original Nutella Is Not Vegan
For anyone following a plant-based diet, a simple glance at the ingredient list of a classic Nutella jar reveals why it's a non-starter. The recipe, while varying slightly by country, prominently features skimmed milk powder derived from cow's milk. This dairy ingredient is central to the spread's creamy texture and signature mellow flavor, making it unsuitable for those who abstain from all animal products.
Beyond the obvious dairy issue, some vegans and ethically conscious consumers also scrutinize Nutella's use of palm oil. While palm oil is technically a plant-based product, its production has been linked to significant environmental issues, such as deforestation and habitat destruction for endangered species. Ferrero has made efforts toward sustainable sourcing, but it remains a point of contention for many. Lastly, a lesser-known concern can be the refining process of some conventional sugars, which occasionally involves bone char, an animal-derived product. For these reasons, the original Nutella has historically been incompatible with a strict vegan diet.
The Arrival of Official Plant-Based Nutella
In a significant move for the vegan market, Ferrero announced and launched an official Nutella Plant-Based version in autumn 2024. This launch was part of the brand's 60th anniversary celebration and was developed to meet the growing demand from consumers opting for plant-based and vegan diets. The innovation involved replacing the skimmed milk powder with a combination of chickpeas and rice syrup powder to replicate the texture and flavor.
The Nutella Plant-Based formula, which is certified vegan by the Vegetarian Society, offers a slightly different nutritional profile than the original. Interestingly, it contains nearly 11g less sugar per 100g compared to the classic version, though it has slightly more saturated fat. Initially rolled out in select European markets like Italy, France, and Belgium, its wider availability is pending based on market performance. The new packaging also incorporates more sustainable materials, with jars made from 60% recycled glass and lids from recycled plastic.
A Comparison of Nutella Spreads
| Feature | Original Nutella | Nutella Plant-Based | Homemade Vegan Alternative |
|---|---|---|---|
| Primary Ingredients | Sugar, palm oil, hazelnuts, skimmed milk powder | Sugar, palm oil, hazelnuts, chickpeas, rice syrup | Hazelnuts, dark chocolate, sweetener (maple syrup, agave) |
| Vegan Status | No, contains milk | Yes, certified vegan in EU | Yes, if vegan ingredients are used |
| Dairy-Free | No | Yes | Yes |
| Availability | Global, widely available | Limited, primarily in select EU markets | Requires effort to prepare ingredients |
| Sugar Content (approx. per 100g) | ~56.3g | ~45.4g | Varies by recipe, often lower |
| Palm Oil | Yes, included | Yes, included | Optional, many recipes are palm oil-free |
Delicious Third-Party and Homemade Options
If you're not in a market where Nutella Plant-Based is available, or if you prefer an alternative without palm oil, there are many excellent third-party brands and homemade recipes to explore. These options often focus on simpler, cleaner ingredients, offering a satisfying and sometimes more nutritious experience.
Popular Commercial Vegan Hazelnut Spreads:
- Artisana Organics Hazelnut Cacao Spread: A raw, organic, and palm oil-free option that uses coconut sugar for sweetness.
- Vego Fine Hazelnut Chocolate Spread: Known for its indulgent, milk-chocolate-like taste, Vego offers a creamy, dairy-free alternative.
- Pyure Hazelnut Spread: A great choice for those monitoring sugar intake, as it is a keto and vegan option sweetened with organic sugar-free ingredients.
- Nocciolata Dairy-Free: An Italian-made organic spread that uses sunflower oil instead of palm oil and offers a rich, less-sweet flavor profile.
Simple Homemade Vegan Nutella Recipes:
For a delicious, customizable spread, you can easily make your own vegan version at home with a few simple steps. The basic process involves roasting and blending hazelnuts until they form a smooth nut butter, then mixing in other ingredients. Here's a general guide:
- Roast Hazelnuts: Spread raw, unsalted hazelnuts on a baking sheet and roast them in the oven until lightly golden and fragrant.
- Remove Skins: Let the hazelnuts cool slightly, then transfer them to a clean kitchen towel. Rub them vigorously to remove most of the skins.
- Process to Nut Butter: Add the skinned hazelnuts to a high-speed food processor or blender. Blend for several minutes, scraping down the sides as needed, until they become a shiny, creamy butter.
- Add Flavor and Sweetness: Mix in melted dark chocolate, a sweetener like maple syrup or agave, and a pinch of salt. You can also add vanilla extract for extra depth.
- Adjust Consistency: For a smoother, thinner spread, you can add a little plant-based milk or extra oil. Store in a sealed jar at room temperature for a softer consistency or in the fridge for a thicker one.
Conclusion: Finding the Right Hazelnut Spread for You
In conclusion, the original Nutella is not a vegan product, primarily due to its inclusion of skimmed milk powder. However, the landscape for dairy-free chocolate hazelnut spreads has expanded significantly. The launch of an official Nutella Plant-Based version in some markets provides a recognizable and convenient option. Meanwhile, a variety of third-party brands offer excellent, often healthier, and palm oil-free alternatives. For those who prefer complete control over their ingredients, making a homemade vegan spread is a straightforward and rewarding process, allowing for customization of flavor and sweetness. Whether you choose a store-bought version or a DIY recipe, there are now more ways than ever to enjoy this classic flavor while sticking to a vegan nutrition diet.
The ethical considerations of a vegan diet
For many, a vegan diet is a choice rooted in ethical concerns regarding animal welfare and environmental impact. Beyond just avoiding animal products, many vegans also consider the broader implications of food production, such as the sustainability of ingredients and labor practices. This mindfulness extends to products like hazelnut spreads, where sourcing of ingredients like palm oil can be a factor. Supporting brands that align with strong ethical and environmental commitments is a key part of the vegan nutrition diet. https://www.veganfriendly.org.uk/is-it-vegan/nutella/
Tips for incorporating vegan hazelnut spread into your diet
Incorporating a vegan hazelnut spread into your nutrition diet is easy and versatile. Spread it on whole-grain toast or pancakes for a decadent breakfast. Use it as a filling for vegan crepes or as a topping for dairy-free ice cream. For baking, substitute it into your favorite cookie or brownie recipes. For a healthier twist, blend it into smoothies with bananas and plant-based milk. These small swaps can help satisfy cravings while maintaining a vegan lifestyle.
