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How can food labelling promote healthy eating?

5 min read

Globally, with the rise of diet-related non-communicable diseases, effective nutrition labelling is a key strategy for public health. By providing standardized nutritional information, a food label serves as a powerful tool to educate consumers and influence their purchasing decisions, thereby answering the question, how can food labelling promote healthy eating?.

Quick Summary

Food labels inform consumers about product contents, empowering them to compare options and make healthier choices. Different labelling formats, including simplified front-of-pack systems, increase nutritional awareness and encourage manufacturers to improve their products.

Key Points

  • Demystifying the label: Understand the different components of a food label, from the detailed Nutrition Facts Panel to the simplified Front-of-Pack icons.

  • Deciphering nutrients: Use the Nutrition Facts Panel to track serving sizes, calories, and daily values for key nutrients like sodium, fat, and added sugars.

  • Visual shortcuts: Utilize front-of-pack labels, such as traffic lights or Health Star Ratings, for a quick, at-a-glance assessment of a product's healthiness.

  • Ingredient awareness: Read the ingredient list, which is ordered by weight, to identify primary components, potential allergens, and additives.

  • Navigating marketing claims: Be critical of health claims like 'low fat' or 'natural' and cross-reference them with the Nutrition Facts Panel for accuracy.

  • Empowering purchasing decisions: The information on food labels equips you to compare similar products and consistently choose healthier alternatives.

In This Article

Deciphering the Nutritional Information Panel

At the core of informed food choices is the Nutrition Facts Panel, a standard feature on most pre-packaged foods in many countries. This panel provides a detailed breakdown of a product's nutritional content, including serving size, calories, and key nutrients. To effectively use this information, consumers must first understand what each component means.

Serving size and calories

The serving information is the first thing you should notice on a label. It tells you the size of a single serving and the total number of servings in the container. All other nutrient amounts listed on the label are based on this serving size, not the entire package. It is common for a single-person portion to contain multiple servings, so checking this prevents you from unknowingly consuming double or triple the listed calories, fat, and sugar. The calorie count indicates the energy provided by a single serving. For a healthy diet, it's crucial to balance the calories you consume with the calories your body uses.

Nutrients to limit

Certain nutrients, when consumed in excess, are associated with adverse health effects such as cardiovascular disease and high blood pressure. The Nutrition Facts Panel helps you monitor these:

  • Saturated and Trans Fats: Limit your intake of these fats. Trans fats should be avoided as much as possible, as they raise bad cholesterol levels. While some healthy fats (mono- and polyunsaturated) are beneficial, the focus should be on keeping saturated and trans fats low.
  • Sodium: A high-sodium diet is linked to high blood pressure. The label displays the amount of sodium (a component of salt) to help you choose lower-salt options.
  • Added Sugars: This section distinguishes between naturally occurring sugars and sugars added during processing. Limiting added sugars is recommended, as they contribute empty calories without nutritional value.

Nutrients to get more of

Conversely, the panel also highlights beneficial nutrients that many people do not get enough of:

  • Dietary Fiber: Aids digestion, helps you feel full, and can lower blood cholesterol. Look for foods with a higher percentage of daily value for fiber.
  • Vitamins and Minerals: The label lists key micronutrients like Vitamin D, Calcium, Iron, and Potassium, which are important for overall health. Choose products with a higher percentage of daily value for these nutrients.

The Power of the Percent Daily Value (%DV)

The %DV puts the nutritional information into context for a standard 2,000-calorie diet, indicating how much a single serving contributes to your total daily intake. This metric simplifies comparison between products. The general rule of thumb is:

  • 5% DV or less is considered low for that nutrient.
  • 20% DV or more is considered high for that nutrient.

This empowers you to quickly identify foods low in saturated fat, sodium, and added sugars, and high in fiber, vitamins, and minerals.

The Ingredient List and Allergen Information

Every pre-packed food product includes an ingredient list, with ingredients ordered by descending weight. This provides crucial transparency, allowing you to identify the main components and avoid specific ingredients, including artificial additives and preservatives. For those with allergies, the label is a lifeline. Allergen warnings, which are mandatory in many regions for common allergens like nuts, dairy, and gluten, prevent potentially life-threatening reactions. Always check the ingredient list for bolded allergens or a separate allergen statement.

Front-of-Package Labelling: Quick, Visual Cues

Recognizing that many consumers find detailed back-of-pack information complex, numerous countries have implemented simpler front-of-package (FOP) labels. These systems use visual shorthand to help shoppers make healthier choices at a glance and encourage manufacturers to reformulate products.

Common FOP Labelling Systems

Feature Traffic Light System (UK) Health Star Rating (AU/NZ) Nutri-Score (EU) Warning Labels (Chile)
Format Red, Amber, Green colors indicating high, medium, or low amounts of key nutrients. A star rating system (0.5 to 5 stars) based on an overall nutritional profile. A letter and color code (A-E) summarizing a product's nutritional value. Black stop sign-shaped icons indicating high levels of specific unhealthy nutrients.
Goal Quick, simple visual guide to help consumers identify healthier foods at a glance. Provide an overall health rating for easy comparison between similar products. Enable quick comparison across different product categories by assessing nutritional quality. Explicitly warn consumers about excessive levels of critical nutrients.
Strengths Easy to understand, even for those with low health literacy. Good for quick comparisons of fat, sugar, and salt. Intuitive system, the more stars, the healthier. Encourages reformulation. Simple A-E grading scale. Based on a comprehensive algorithm. Highly effective at discouraging consumption of unhealthy products and promoting reformulation.
Limitations Can oversimplify nutrient profiles (e.g., healthy foods like nuts might show some 'red' due to fat). Can be selectively displayed by manufacturers on only high-scoring products. Inconsistent application or interpretation can impact trust. The strong negative framing might create confusion or stigma around certain foods.

Challenges and Limitations of Food Labelling

Despite their benefits, food labels are not without challenges. Consumers often face complexities due to small font sizes, technical jargon, and potentially misleading health claims. Terms like 'natural' or 'light' can be ambiguous if not properly regulated, leading to inaccurate impressions of a product's healthfulness. Additionally, some manufacturers may exploit regulatory loopholes, making complete transparency difficult. Ensuring label accuracy requires constant monitoring and enforcement by regulatory bodies, and consumers need to be vigilant.

Practical Ways to Use Food Labelling for a Healthy Diet

To harness the power of food labels for better health, consider these steps:

  1. Prioritize whole foods: The most effective strategy is to eat more fresh fruits, vegetables, and lean proteins, which often don't have labels. This minimizes your reliance on processed, packaged foods.
  2. Compare similar products: Use the 'per 100g' or 'per 100ml' column on the Nutrition Facts Panel to compare the nutritional content of similar items, such as different brands of breakfast cereal or bread.
  3. Read beyond the marketing: Don't rely solely on marketing claims on the front of the pack. Check the full Nutrition Facts Panel to verify what is actually in the product.
  4. Pay attention to portion size: Be mindful of how many servings are in a package and adjust your consumption and calorie counting accordingly.
  5. Look for warning signs: Use FOP labels to quickly identify products that are high in saturated fat, sugar, or salt, and opt for options with more green lights or higher star ratings.

Conclusion

Food labelling is a powerful educational tool that can significantly influence consumer behavior toward healthier eating. By understanding the detailed information on the Nutrition Facts Panel, interpreting simplified front-of-package symbols, and scrutinizing ingredient lists, individuals can make more informed decisions about their dietary intake. Despite challenges such as complexity and potential for misuse, mandatory and well-regulated labelling systems have proven effective in guiding consumers and driving industry-wide product reformulation towards healthier options. Ultimately, utilizing food labels empowers individuals to take charge of their nutrition, contributing to better public health outcomes. Continuous consumer education and stronger regulations, potentially including digital labels for enhanced transparency, will further solidify the role of food labels in promoting healthy eating habits worldwide. You can learn more about international labelling standards from the World Health Organization.

Frequently Asked Questions

Serving size is a standardized unit that indicates how much of a food product is typically consumed at one time. It is important because all nutrient values on the label, including calories, are based on this amount, not the entire package.

The 'Traffic Light' system uses color coding (red, amber, and green) on the front of food packaging to indicate high, medium, or low amounts of fat, saturated fat, sugars, and salt. Green is a healthier choice, while red should be limited.

The % Daily Value (%DV) shows how much a nutrient in a single serving contributes to a total daily diet, based on a 2,000-calorie diet. It helps consumers quickly determine if a food is high or low in a particular nutrient.

Allergens are typically highlighted in bold text within the ingredient list or listed in a separate 'Contains' statement. Always check for these specific warnings if you have food allergies or sensitivities.

No. While a product may claim to be 'low fat', it could still be high in sugar or calories to compensate for taste. It is essential to check the Nutrition Facts Panel to get the full picture and not rely on marketing claims alone.

Yes. The implementation of clear and mandatory food labelling systems can motivate food manufacturers to reformulate their products to offer healthier options and receive a better rating.

Consumers can be confused by technical terms and misleading claims, and information can be difficult to read due to small font sizes. Additionally, some labels may not fully disclose all components, and interpretation varies based on individual factors.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.