The Three Primary Food Claim Categories
Food labels often contain marketing statements, or “claims,” in addition to the nutrition facts panel. The U.S. Food and Drug Administration (FDA) regulates these claims on conventional foods and dietary supplements to ensure they are truthful and not misleading. There are three main types of claims: nutrient content claims, health claims, and structure/function claims. Each category has distinct requirements for substantiation and regulation by the FDA, designed to help consumers understand a product's nutritional value and potential health impacts.
1. Nutrient Content Claims
Nutrient content claims describe the level of a nutrient in a food product. These claims use standardized terms defined by the FDA, such as 'free,' 'low,' 'high,' 'good source,' 'excellent source,' 'more,' 'less,' 'reduced,' and 'light'. For a product to use one of these terms, it must meet specific criteria set by the FDA. For instance, 'low-fat' means 3 grams or less of fat per serving, and 'sugar-free' means less than 0.5 grams of sugar per serving. 'Reduced Fat' signifies at least 25% less fat than the standard product.
Examples of Nutrient Content Claims:
- "Low Sodium"
- "Excellent Source of Vitamin C"
- "Reduced Fat"
- "Cholesterol Free"
- "Lightly Salted"
2. Health Claims
Health claims describe the relationship between a food substance and a reduced risk of a disease or health-related condition. These claims are heavily regulated and require significant scientific agreement among experts and FDA authorization. The FDA reviews scientific evidence before allowing a health claim. Claims can be 'Authorized,' based on strong evidence, or 'Qualified,' based on less conclusive evidence and requiring a disclaimer. Health claims must only mention risk reduction, not the diagnosis, cure, mitigation, or treatment of a disease.
Examples of FDA-Authorized Health Claims:
- "Diets low in sodium may reduce the risk of high blood pressure".
- "Adequate calcium and vitamin D may reduce the risk of osteoporosis".
- "Soluble fiber from foods such as whole oats may reduce the risk of coronary heart disease".
- "Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol may reduce the risk of heart disease and certain cancers".
3. Structure/Function Claims
Structure/function claims explain the role of a nutrient or ingredient in affecting the normal structure or function of the body. Unlike health claims, they do not focus on disease risk reduction but rather on general well-being. These claims do not require FDA pre-approval, but manufacturers must have evidence to support them. For dietary supplements, a specific FDA disclaimer is mandatory, stating the claim has not been evaluated and the product is not intended to treat or prevent any disease. Conventional foods with structure/function claims have less stringent regulations, with no required pre-market notification or disclaimer.
Examples of Structure/Function Claims:
- "Calcium builds strong bones".
- "Fiber maintains bowel regularity".
- "Antioxidants help maintain cellular health".
- "Supports a healthy immune system".
- "Omega-3 fatty acids support brain function".
Comparison of Food Claims
| Feature | Nutrient Content Claim | Health Claim | Structure/Function Claim |
|---|---|---|---|
| Regulatory Control | Heavily regulated based on defined criteria. | Heavily regulated; requires FDA review and approval. | Less regulated; requires manufacturer substantiation. |
| Evidence Level | Standardized nutritional values. | Significant scientific agreement (SSA) required. | Manufacturer substantiation required; less conclusive evidence accepted. |
| Focus | Level of a nutrient (e.g., 'low fat'). | Relationship between a substance and reduced disease risk. | Role in maintaining body functions. |
| FDA Approval | No specific approval, but must meet criteria. | Yes, requires FDA review (authorized or qualified). | No pre-market approval; supplements require notification and disclaimer. |
| Examples | "Low sodium," "sugar-free". | "Diets low in saturated fat may reduce heart disease risk." | "Calcium builds strong bones", "Supports the immune system". |
Conclusion: Decoding Food Labels for Better Health
Understanding what the three food claims are—nutrient content, health, and structure/function—is essential for making informed dietary choices. Nutrient content claims provide specific nutritional information, health claims link foods to disease risk reduction with scientific backing, and structure/function claims describe a substance's role in body functions. Being aware of the regulations and evidence behind each type allows consumers to critically evaluate product packaging. For comprehensive information on food label claims, consult the FDA's Label Claims website.
Note: A key difference lies in focusing on disease risk reduction (health claims) versus supporting normal body functions (structure/function claims).