The global desire for lower-calorie food options has propelled the popularity of sugar-free treats like gummy bears. But what exactly provides the sweet taste without the sugar? The answer often lies in a class of ingredients known as sugar alcohols (or polyols) and a newer wave of high-intensity sweeteners. Understanding the difference is crucial for anyone watching their sugar intake, especially considering the potential digestive impact.
Sugar Alcohols: The Notorious Sweetener
Sugar alcohols, despite their name, are neither sugar nor alcohol. They are carbohydrates that are only partially digested and absorbed by the body, which results in a lower calorie count compared to regular sugar. For many years, maltitol was the go-to sugar alcohol for creating chewy sugar-free candies because its texture and mouthfeel closely resemble that of sucrose.
The most well-known—and infamous—example involves the former Haribo sugar-free gummy bears, which gained viral notoriety for their severe gastrointestinal side effects. The sweetener responsible was primarily maltitol. Since sugar alcohols are not fully absorbed in the small intestine, they travel to the large intestine where they are fermented by bacteria. This fermentation process produces gas, leading to bloating and flatulence. Furthermore, the unabsorbed sugar alcohol draws water into the large intestine, which can trigger a potent laxative effect and cause diarrhea. This phenomenon was vividly, and sometimes comically, documented in numerous consumer reviews. Following the widespread negative attention, Haribo discontinued the product in many markets.
Other Common Sugar Alcohols
Maltitol is not the only sugar alcohol used in gummy bears. Others include:
- Sorbitol: Often found in diet products and sugar-free chewing gum, sorbitol is about 60% as sweet as sucrose and also known for its laxative effects when consumed in excess. It has a lower glycemic index than maltitol.
 - Xylitol: This sugar alcohol is comparable in sweetness to regular sugar and is also known for its dental benefits, as it doesn't promote tooth decay. However, it can also cause digestive discomfort in large doses and is extremely toxic to dogs.
 - Erythritol: Considered one of the better-tolerated sugar alcohols, erythritol is mostly absorbed into the bloodstream before it reaches the large intestine, meaning it's less likely to cause digestive upset than other sugar alcohols. It has a cooling sensation in the mouth and is often used in combination with other sweeteners.
 
High-Intensity Sweeteners: The Alternative Approach
To avoid the side effects associated with sugar alcohols, some manufacturers turn to high-intensity sweeteners, which are far sweeter than sugar and used in much smaller quantities. Many brands use a blended approach, combining a high-intensity sweetener for potency with a sugar alcohol for bulk and texture.
- Steviol Glycosides (from Stevia): Derived from the stevia plant, this is a zero-calorie, natural sweetener that is hundreds of times sweeter than sugar. It may sometimes have a slight aftertaste, which is why it's often blended with other ingredients.
 - Sucralose: A popular artificial sweetener, sucralose is about 600 times sweeter than sugar and is heat-stable, making it a good fit for confectionery.
 - Allulose: A relatively new player in the market, allulose is a rare sugar found naturally in small amounts in some fruits. It tastes very similar to sugar but has almost zero calories and does not significantly impact blood sugar levels.
 
Combining Sweeteners for Taste and Texture
The choice of sweetener is a careful balance of flavor, texture, and cost. For example, a manufacturer might use erythritol for its low calorie count and good digestive tolerance, but since it has a cooling effect and lower sweetness intensity than sugar, they might combine it with a high-intensity sweetener like stevia or sucralose to achieve the right flavor profile. Allulose offers a sugar-like taste without the high calories, but its use is still evolving. Understanding these combinations can help consumers make more informed choices about the sugar-free products they buy.
Comparison of Common Sugar-Free Gummy Bear Sweeteners
| Sweetener | Type | Sweetness (vs. Sucrose) | Calories | Digestive Tolerance | Notoriety | 
|---|---|---|---|---|---|
| Maltitol | Sugar Alcohol | ~75% | ~2.1 kcal/g | Low tolerance; high laxative risk | Infamous Haribo case | 
| Sorbitol | Sugar Alcohol | ~60% | ~2.6 kcal/g | Low tolerance; moderate laxative risk | Common in older diet candies | 
| Erythritol | Sugar Alcohol | ~70% | ~0.2 kcal/g | High tolerance; low laxative risk | Found in newer, keto-friendly products | 
| Stevia | High-Intensity | ~200-300x | 0 kcal/g | High tolerance; possible aftertaste | Popular natural alternative | 
| Sucralose | High-Intensity | ~600x | 0 kcal/g | High tolerance; generally safe | Widely used in many products | 
| Allulose | Rare Sugar | ~70% | <0.4 kcal/g | High tolerance; newer ingredient | Gaining popularity in keto products | 
Nutritional and Dietary Implications
For those on a keto or low-carb diet, sugar-free products seem like the perfect solution. However, the impact on digestion and blood sugar can be more complex. While some sugar alcohols have minimal effect on blood glucose (erythritol), others like maltitol can still raise blood sugar, albeit less than sucrose. The potential for digestive distress is a significant factor to consider for anyone relying on these products. Reading the ingredient label is not enough; recognizing the specific sweeteners used and their common effects is key to a positive experience. The World Health Organization suggests that non-nutritive sweeteners should not be relied upon for long-term weight management or prevention of non-communicable diseases. For a healthier diet, emphasizing whole foods and avoiding excessive sweet treats, whether they contain sugar or not, is the most recommended path. A registered dietitian can provide personalized guidance on a healthy eating pattern. You can find more information from the National Institutes of Health on the impact of various polyols.
Conclusion
The artificial sweetener in sugar-free gummy bears is typically a sugar alcohol like maltitol, sorbitol, or erythritol, often used in combination with high-intensity sweeteners such as stevia or sucralose. The choice of sweetener significantly affects not only the taste and texture but also the potential for gastrointestinal side effects. While newer products incorporating erythritol or allulose may be better tolerated, sugar alcohols remain common and can cause gas, bloating, and diarrhea when consumed in excess. Consumers should always check the ingredients and practice moderation, as the "sugar-free" label does not automatically equate to unlimited consumption without consequences. For those managing specific health conditions like diabetes, it is essential to be aware that certain sugar alcohols may still impact blood sugar levels. Ultimately, mindfulness and label awareness are the keys to avoiding an unpleasant surprise with your sugar-free sweets.